Martech

AUGUST 7, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Before you use these tools headfirst, evaluate how well they align with your strategic objectives. Yeah, me too. Processing.

B2B 122

B2B Objectives and Key Results Legal Territory 122

Iannarino

MARCH 6, 2025

We recognize that most of B2B Sales Training is a rehashing of others work with a small number capable of creating a true paradigm in sales. We recognize that transactional selling is dead in B2B sales. We reject the idea that more is the way to improve sales results. cta_one]]

Strategize 174

Strategize Pitch Clients B2B 174

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Context) You are an email marketing expert for a B2B financial services company. Case studies Why.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Iannarino

AUGUST 27, 2023

One salesperson wins a client’s business. All the other salespeople competing for the client lose the opportunity. In a contest that ends in winner-takes-all, it’s important to come out on top.

Strategize 240

Strategize B2B Clients Sales 240

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point.

B2B 284

B2B Contact Clients Entertainment 284

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 134

Growth GTM B2B Strategize 134

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 130

Strategize B2B B2C Trust 130

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 98

Strategic partnership Strategize Finance B2B 98

Sales Hacker

JANUARY 14, 2025

Uh, something again, I was focused on a lot when I built up the strategic engagement team at Outreach and, you know, You want to get multi threaded. The post GTM 129: 6 Proven Tactics Driving B2B Growth appeared first on GTMnow. This is something that we heard from guests all year long. And it is how do we get higher in our accounts?

GTM 108

GTM Growth B2B Pipeline 108

Martech

OCTOBER 2, 2024

Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. The problem. Who’s running my retirement plan?’” Processing.

Campaign 72

Campaign B2B Sports Launch 72

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. The key is strategic targeting. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches.

B2B 75

B2B CTR Lead generation Sports 75

Martech

SEPTEMBER 11, 2024

Dig deeper: A B2B marketer’s guide to long-form content Website While not traditional content marketing , a website is a source of content. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! The goal of content marketing is consumption, not creation.

B2B 133

B2B Campaign Represent Presentation 133

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. However, the ROI can be enormous. In your inbox.

Strategize 114

Strategize B2B Legal Launch 114

Iannarino

AUGUST 6, 2023

Many salespeople want to act strategically but choose transactional communication mediums. You may believe no one wants to talk to you and that they prefer emails or text messages, although this is clearly not true. In sales today, the main variable is what and how salespeople communicate with their contacts and prospects.

B2B 233

B2B Strategize Sales Contact 233

Martech

JULY 19, 2024

B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. Building a thriving B2B brand resembles Hill’s journey with his American Bullies. Just like his unwavering dedication yielded a remarkable bond, building a B2B business requires digging deep and planting the right seeds.

Trust 112

Trust B2B Technique Represent 112

Martech

NOVEMBER 13, 2024

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 130

Drivers/motivators Growth Objectives and Key Results Strategize 130

Sales Pop!

JUNE 28, 2021

The post Why great B2B salespeople don’t sell, they make lifetime ‘leaners’ appeared first on SalesPOP! The devil’s in the details. Looking for and capturing a leaner isn’t rocket science; it’s about doing the no-nonsense little things that make a big difference.

B2B 207

B2B Sell Strategize Clients 207

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Heinz Marketing

AUGUST 1, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Here at Heinz Marketing, we are optimistic about AI’s future impact on B2B marketing. While this is standard practice for any B2B marketing firm, we go a step further by viewing our work as an opportunity to positively influence careers and lives.

B2B 109

B2B Clients Technology Technology 109

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. By probing to uncover their true requirements, you position yourself for success in securing their business.

Clients 229

Clients B2B Contact Follow-up 229

Martech

MARCH 6, 2025

In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. Dig deeper: How ABM systems are evolving to meet changing B2B buying behaviors Phase 2: Understanding the modern ABX framework Modern ABX represents a fundamental shift in how we think about account-based strategies.

GTM 101

GTM B2B Contact Campaign 101

Martech

AUGUST 8, 2024

Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 116

E-commerce Objectives and Key Results Hospitality Strategic planning 116

Iannarino

NOVEMBER 21, 2022

B2B sales has never been more complex or more challenging. From buyers who decide they prefer a salesperson-free buying experience, to companies who pursue consensus only to abandon what was a strategic initiative, it is clear things are different now.

Conversion 266

Conversion Sales Strategize B2B 266

Martech

FEBRUARY 1, 2024

Dig deeper: 5 reasons why marketers should consider TikTok for B2B 5. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Get MarTech! The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. And always use persuasive calls to action that inspire your audience to share.

Strategize 142

Strategize Trust Launch Retail 142

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning 92

Strategic planning Campaign Strategize Launch 92

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Youre setting the wrong expectations The problem Many B2B marketers mistakenly expect content to directly drive sales. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Youre not alone.

Education 114

Education Manufacturing B2B Trust 114

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

JULY 18, 2024

This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction.

Objectives and Key Results 114

Objectives and Key Results Government Strategize Launch 114

Hubspot

JANUARY 14, 2025

The Importance of Sales Champions in B2B Sales What Do Sales Champions Do For Your Sales Deal? Now that Ive explained what a sales champion actually is, next, Ill reframe and explain some common misconceptions about what they do in B2B sales. Heres the second thing you should know about sales champions: B2B sales are where they shine.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Tibor Shanto

AUGUST 16, 2021

Lahat Tzvi is a leading sales authority, a world-renowned sales expert in the field of B2B and complex selling. He is the founder and CEO of Tfisot, an international consultancy firm that helps companies and sales teams improve their sales results by implementing a new strategic sales method and by transforming their sales approach.

B2B 246

B2B Strategize Consult Clients 246

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 109

Strategize A/B testing GTM Campaign 109

SaaStr

MARCH 13, 2025

” It was the gold standard for B2B software companies scaling from $1M to $100M ARR. Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS.

Growth 111

Growth Strategic partnership Contract GTM 111

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Dig deeper: 3 ways B2B marketers can use generative AI Today’s options don’t seem reasonable GPTs are like the DOS prompt from the 1980s: It feels like the DOS prompt time-traveled to the 21st century and decided to throw a party. Call it strategic nurturing or training data.

B2B 122

B2B Strategize Technology Technology 122

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. Get MarTech!

B2B 132

B2B X-functional Pharmaceutical B2C 132

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 138

B2B Angle Contract Trust 138

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. This approach is particularly useful for B2B scenarios, such as optimizing for phone calls during weekdays but not on weekends when no one is available to answer. Here are 10 key takeaways from their session.

Campaign 101

Campaign Lead generation CRM B2B 101