Iannarino

APRIL 17, 2022

The idea that everything has changed is largely the result of people believing and pursuing the idea that everything must be disrupted, mostly through technological solutions. There are plenty of fundamentals still effective and useful. However, the evolution continues to include and transcend what came before.

B2B 274

B2B Sales Technology Technology 274

Iannarino

FEBRUARY 28, 2024

9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? Many of these distractions are technological, and others are fads that have no ability to improve your sales team’s effectiveness.

B2B 194

B2B Objectives and Key Results Pipeline Sales 194

Martech

SEPTEMBER 19, 2024

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. Some of B2B’s most influential sectors require the most sophisticated, accurate content and strategies. The B2B content creation conundrum Of the 61.4% of marketers who report using AI , 44.4% use AI to create content. billion by 2033.

B2B 136

B2B Legal Trust Negotiate 136

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing.

B2B 128

B2B Technology Technology Pipeline 128

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. The B2B influencer space is different. ” But just who is “that guy”? .” Processing.

B2B 108

B2B B2C Entertainment Niche 108

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

B2B 114

B2B Objectives and Key Results Campaign Contact 114

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Consider factors such as the size of your organization, target audience, marketing goals, and existing technology infrastructure.

B2B 112

B2B Target audience/market Campaign Technology 112

Martech

JULY 11, 2024

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” Dig deeper: The false allure of B2B intent data Analyzing your own engagement data Here’s what you need to know about analyzing your own engagement data.

B2B 124

B2B Cross-sell Drivers/motivators Pipeline 124

Martech

JULY 24, 2024

This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Why we care.

B2B 114

B2B Launch Pipeline Technology 114

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Top B2B challenges. Economic conditions (46%). Problems with marketing/sales alignment (44%).

B2B 137

B2B Pipeline Follow-up Growth 137

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. This makes it easier to tie marketing activities to sales outcomes, providing transparency into the often murky world of B2B marketing attribution. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

B2B 128

B2B Contract GTM CRM 128

Martech

DECEMBER 5, 2024

Understanding the 65/75 rule: Birds of a feather in B2B At its core, the 65/75 rule exists because birds of a feather actually do flock together. At the time, we lacked the data and technology to solve this mystery which had existed for years. The post Why personality data is key to scalable B2B marketing appeared first on MarTech.

B2B 126

B2B Drivers/motivators Campaign Service 126

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. I am trained with MarTech content.

B2B 102

B2B CTR Click Through Rate Strategic planning 102

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Dig deeper: 3 ways B2B marketers can use generative AI Today’s options don’t seem reasonable GPTs are like the DOS prompt from the 1980s: It feels like the DOS prompt time-traveled to the 21st century and decided to throw a party. Ah, there it is again — the genAI buzz.

B2B 126

B2B Strategize Technology Technology 126

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. I am trained with MarTech content. Processing.

B2B 121

B2B Lead generation A/B testing Objectives and Key Results 121

Iannarino

SEPTEMBER 23, 2023

From win rates and quota attainment to prospective clients’ opinions of salespeople, all the important KPIs in B2B sales have collapsed all at once. At one point, technology held exciting promise for our industry. Now, it is ubiquitous and banal.

Quota 279

Quota B2B Sales Clients 279

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 138

B2B Customers B2C Cold Call 138

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Graphic from Hero Digital B2B Buyer’s Report. Difficulty connecting with support teams knowledgeable about their issues (39%).

B2B 128

B2B Price Service Technology 128

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 134

Strategize B2B B2C Trust 134

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

B2B 121

B2B Drivers/motivators CRM GTM 121

Martech

AUGUST 19, 2024

Everyone was eager to adopt new technology and had high expectations for what that technology would do. Dig deeper: How to measure what matters in account-based marketing The free trial user There are certain categories of technology where many vendors use a product-led growth (PLG) strategy. The possibilities seemed limitless.

B2B 119

B2B Contract Consult Price 119

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing.

B2B 134

B2B Manufacturing Technology Technology 134

Martech

NOVEMBER 19, 2024

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 125

B2C B2B Drivers/motivators Campaign 125

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 97

Strategize B2B Lead generation Objectives and Key Results 97

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients.

GTM 117

GTM B2B Technology Technology 117

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

B2B 134

B2B Campaign Click Through Rate Follow-up 134

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech.

Strategize 116

Strategize B2B Legal Launch 116

Iannarino

JUNE 29, 2021

But the salespeople themselves were never the primary factor, even though the salesperson has always been central to B2B sales. In 2021, the new Holy Grail of competitive advantage is sales technology, especially automation. No technology will improve your effectiveness in a complex, dynamic, nonlinear conversation about change.

Clients 342

Clients Price Technology Technology 342

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. The benefits of audience planning Nearly 75% of customers expect better-personalized experiences as technology advances, according to Salesforce’s State of the Connected Customer.

B2B 131

B2B Cross-sell Campaign CRM 131

Salesforce

APRIL 23, 2024

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need. 4 steps for building AI in B2B marketing 1.

B2B 129

B2B Construction Start-ups Campaign 129

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start?

B2B 115

B2B Objectives and Key Results Strategize CRM 115

Martech

OCTOBER 11, 2024

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? But B2B software sales are incredibly complicated things. Any sizable B2B SaaS deal includes: A buying committee. Dig deeper: Why does everyone seem to be re-thinking B2B marketing? That’s a lot of touchpoints.

B2B 118

B2B Angle Promote Education 118

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. Because of this, sales managers and their teams believe technology is complicating sales cycles, not simplifying them. How to Accelerate B2B Sales: 4 Best Tactics. Let’s narrow our focus to B2B, shall we?

Sales 290

Sales Quota Up-sell B2B 290