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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

Territory 120
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When and how to use images in B2B emails

Martech

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Why bother adding images at all, my B2B email friends? Processing.

B2B 134
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Unlocking AI’s potential in B2B marketing

Martech

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. The post Unlocking AI’s potential in B2B marketing appeared first on MarTech. Processing.

B2B 126
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Is it time to rethink your Google Ads strategy?

Search Engine Land

We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time.

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Is Cold Calling Legal? Important Cold Call Laws, Regulations, and Etiquette [+ Best Practices for Telemarketing]

Hubspot

Regions Telemarketing Etiquette Every Salesperson Should Know B2B vs. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal? However, in some regions, there are strict regulations and guidelines in place to ensure that businesses respect the privacy and preferences of folks on the receiving end.

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Toast: We Made Our Sales Reps Close More, And Shrunk Their Territories. It Worked.

SaaStr

So Toast is one of the most iconic B2B leaders out there. And it shrunk territories -27%. And won’t reps complain to the high heavens when you shrink territories? The post Toast: We Made Our Sales Reps Close More, And Shrunk Their Territories. We’ve all used Toast 10s or 100s of times by now. And fast.

Territory 124
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4 Cold Calling Tips for Making a Good First Impression

Veloxy

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

Cold Call 358