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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

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B2B Reads: Feeling ‘Salesy’, Team Dynamics, and Self-Perceptions

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows. Best Practices In B2B Demand Gen According To Branch, Axonify, BetterUp, Lessonly, And Airtable.

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The Pros and Cons of Virtual B2B Events

Heinz Marketing

The State of B2B Events. The Pros of Virtual B2B Events. No one would blame you for believing virtual B2B events have outshined their traditional in-person counterparts this year. The Cons of Virtual B2B Events. But virtual booths also just lack that incentive that physical B2B events inherently possess. .

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Hubspot

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call. Create a sense of urgency.

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The Pipeline Generation Problem…

Partners in Excellence

Win rates have plummeted in complex B2B, to an average of 15-20%! ” Conferences, events, tradeshows are important. One starts thinking, what else can we do to address this problem? How do we find and qualify enough opportunities to make our numbers? The most obvious and least addressed is improving our win rates!

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