Martech

JANUARY 14, 2025

Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers. A Forrester report found that 73% of B2B revenue comes from existing customers. Give me leads. .”

B2B 130

B2B Customers Objectives and Key Results Cross-sell 130

Hubspot

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Table of Contents What Is a B2B Buyer?

B2B 81

B2B B2C Tradeshows Contract 81

Martech

AUGUST 19, 2024

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. Email: Business email address Sign me up! Retention.com had to let go of staff. This isn’t a job for marketing alone.

B2B 116

B2B Contract Consult Price 116

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 286

B2B Contact Clients Entertainment 286

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. If you search for “Sales Funnels”, for instance, here’s a snippet of what comes up…. Cold outreach users.

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 208

B2B Pitch Sales Up-sell 208

Sales Pop!

JANUARY 25, 2025

Selling online isnt what it used to be. Below, youll learn how to identify your unique selling points, communicate them effectively, and turn them into real sales advantages. Think about the problems your ideal customer is trying to solve and frame your unique selling points (USPs) as the solution. Highlight value instantly.

Product 238

Product Customers Real Estate Trust 238

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches. Company size.

B2B 78

B2B CTR Lead generation Sports 78

Iannarino

FEBRUARY 27, 2022

What is the best sales approach for B2B sales? Is it "Solutions Selling" or perhaps "Spin Selling?" Is it some seemingly new approach that is really an old pig with touched-up lipstick? Challenger?

Sales 330

Sales B2B Up-sell Clients 330

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Presenting: Showing the value of what you sell. Qualification: Evaluating a leads needs and fit.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 12, 2024

It also announced moves to make B2B buying easier using Oracle Fusion Cloud. In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” A unified view of B2B buying and selling. . Don’t forget the consumer.

Assembly Line 112

Assembly Line Contract B2C GTM 112

SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

Engineering 113

Engineering Sell Technical Sales B2B 113

Sales Pop!

JUNE 28, 2021

They’re on cruise control with you in the driver’s seat (at least until you do something stupid that destroys all the currency you’ve built up with them). Make copious notes on ‘pinch points’ that define their reality so you can study them and come up with potential solutions. How does this happen? Look for the cream.

B2B 212

B2B Sell Strategize Clients 212

Sales Pop!

SEPTEMBER 2, 2023

Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses. Lisa expounds on the art of nurturing leads, translating conversations into conversions through tenacious follow-up.

B2B 162

B2B Consult Sales Follow-up 162

Adaptive Business Services

MARCH 12, 2025

Gmail, Docs, Sheets, Slides, and Drive that also backs up my desktop. I use Feedly to keep up on both my personal and professional interests and I then take the really great business articles and I share those on LinkedIn. Right now, and with me being focused strictly on B2B, it does what I need. Calendly (free) – OMG!

B2B 71

B2B Sell CRM Drivers/motivators 71

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Use headings, bullet points and concise sentences to break up the text. Youre setting the wrong expectations The problem Many B2B marketers mistakenly expect content to directly drive sales. Email: Business email address Sign me up!

Education 114

Education Manufacturing B2B Trust 114

Veloxy

JANUARY 19, 2022

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

Cold Call 358

Cold Call Territory Quota Up-sell 358

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 138

B2B Angle Contract Trust 138

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

B2B 127

B2B Advertising/ Marketing B2C Pipeline 127

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. If you’re new to account-based marketing (ABM), this probably sounds familiar, as planning with very specific accounts provided by a selling team is critical to any solid ABM strategy.

B2B 130

B2B Cross-sell Campaign CRM 130

Iannarino

JULY 20, 2021

As a result, they refuse follow-up meetings, they rely more on their own research, and they end more deals with a “no decision.” How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell. How to Make Sense of Their World.

Clients 317

Clients B2B Up-sell Gaming 317

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 130

B2B Cross-sell Pharmaceutical Account management 130

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. AI is all over their homepage and website and comms. I asked him about a particular use case for AI, and his answer shocked me a bit: Honestly, our AI is basically still in beta. Or at least, in the beta phase.

B2B 131

B2B Start-ups Up-sell Sell 131

Sales Pop!

MAY 16, 2024

However, building a B2B sales team can be tricky due to the ever-changing factors in the business field. In order to help you, we’ve decided to point out the main aspects you should consider for creating a high-performing B2B sales team. Again, there are two approaches according to your B2B structure. So, let’s begin!

B2B 130

B2B Represent Sales Negotiate 130

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. Misuse of fake social media indicators The rule bans anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked accounts. Email: Business email address Sign me up! Processing.

Commission 116

Commission Legal Gaming Represent 116

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. Quality is never a three-month project that we go clean up data quality. Email: Business email address Sign me up! Processing.

B2B 103

B2B Campaign Technique Price 103

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. Many B2B buyers do research online before speaking, even with a trusted account manager.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

Sales Hacker

DECEMBER 10, 2024

His path to Levelset was serendipitous he had tried to sell Wolf health insurance, thinking the company was much larger than it actually was. With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way.

GTM 111

GTM Construction Quota Growth 111

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

B2B 116

B2B Drivers/motivators CRM Contact 116

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. The lead model does not reflect the reality of B2B purchases. Processing.

Objectives and Key Results 96

Objectives and Key Results B2B CRM Territory 96

Iannarino

JUNE 24, 2021

Here are five better ways to enhance your success without selling your soul. Of all the ways you can improve your sales results, few will have a greater impact than adopting and practicing a modern approach to B2B sales. Invest More in Personal Development. Improve Your Approach. Increase Your Activity.

Sales 332

Sales Cross-sell Clients B2B 332

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

Cross-sell 113

Cross-sell Growth CRM Up-sell 113

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 130

Strategize B2B B2C Trust 130

SaaStr

OCTOBER 25, 2024

For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. In 2020, we transitioned from a physical selling universe to a virtual selling universe. It isn’t predictable. You pay an additional 2.5

Go To Market 132

Go To Market Quota GTM Price 132

Martech

JUNE 17, 2024

When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.” If you work in SEO or paid media, you have a B2B relationship with Google and likely have a more complex take on the brand. Brands are built to last.

Trust 116

Trust B2B Non-Profits Government 116

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

Cross-sell 118

Cross-sell Lead generation GTM Territory 118