Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance).

B2B 123

B2B Legal CRM Lead generation 123

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 208

B2B Pitch Sales Up-sell 208

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 117

B2B Cross-sell Pharmaceutical Account management 117

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 132

B2B Angle Contract Trust 132

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

B2B 117

B2B Advertising/ Marketing B2C Pipeline 117

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

B2B 113

B2B Drivers/motivators CRM GTM 113

Martech

JULY 11, 2024

Dig deeper: The false allure of B2B intent data Analyzing your own engagement data Here’s what you need to know about analyzing your own engagement data. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing.

B2B 109

B2B Cross-sell Drivers/motivators Pipeline 109

Hubspot

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Table of Contents What Is a B2B Buyer?

B2B 76

B2B B2C Tradeshows Contract 76

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing.

B2B 114

B2B Technology Technology Pipeline 114

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. If you’re new to account-based marketing (ABM), this probably sounds familiar, as planning with very specific accounts provided by a selling team is critical to any solid ABM strategy.

B2B 117

B2B Cross-sell Campaign CRM 117

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. If you search for “Sales Funnels”, for instance, here’s a snippet of what comes up…. Cold outreach users.

Lead generation 244

Lead generation B2B Launch Referrals 244

Martech

JUNE 17, 2024

When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.” If you work in SEO or paid media, you have a B2B relationship with Google and likely have a more complex take on the brand. Brands are built to last.

Trust 106

Trust B2B Non-Profits Government 106

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 124

Strategize B2B B2C Trust 124

Salesforce

AUGUST 1, 2024

B2B ecommerce used to be a simple thing: businesses would just put up a website and wait for their customers to come. When it comes to B2B e-commerce, many still think of a dusty, outdated website, checking its watch and wondering where everyone is. When it comes to B2B vs B2C e-commerce, the gap is narrowing.

B2C 64

B2C E-commerce B2B Drivers/motivators 64

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Dig deeper: The 7 B2B website essentials: What customers want The good news.

B2B 95

B2B Cross-sell Finance Up-sell 95

The 5% Institute

AUGUST 8, 2021

In this article, you’ll learn our six proven and effective sales tips for B2B cold calling. B2B cold calling can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. B2B Cold Calling – Tips For Sales Effectiveness.

Cold Call 145

Cold Call B2B Technique Sales 145

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team.

B2B 99

B2B Healthcare Commission Campaign 99

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Thank you, Ron Ashkenas and Peter Moore , for bringing up this important aspect of a company’s long-term success. . Businesses that Tighten Up Get Hurt.

B2B 104

B2B Teamwork Strategic planning Sports 104

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Start with soul searching What is your why?

Strategize 103

Strategize B2B Legal Launch 103

Force Management

NOVEMBER 4, 2020

Remote selling, buying, prospecting and training is here to stay. Even as lockdowns and restrictions loosen, B2B buyers continue to embrace, but also seem to prefer, remote interactions over face-to face meetings. That’s according to new research just published by McKinsey. At Force, we’ve found similar trends.

Up-sell 153

Up-sell Sell Strategize B2B 153

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Sell, close. Hmmm, am I an out-of-touch boomer?

B2B 95

B2B Customers Cross-sell Price 95

Heinz Marketing

MARCH 10, 2021

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. I watched the video and thought, there are so many lessons B2B marketers can learn from this retail giant. How does that translate to B2B? How does this translate to B2B?

B2B 138

B2B Cross-sell Retail Healthcare 138

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. ” And he was completely right.

Drivers/motivators 91

Drivers/motivators B2B B2C Quota 91

Martech

JUNE 9, 2022

B2B firms saw their revenue from digital channels skyrocket in the past two years. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. . That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. . Three levels.

B2B 111

B2B B2C Launch Up-sell 111

Heinz Marketing

MAY 13, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to encourage SDR resilience in tough selling conditions by Anthony Mennie When selling conditions get tough, it’s challenging to motivate SDRs and keep productivity up.

B2B 103

B2B Sales Drivers/motivators Up-sell 103

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 108

B2B Objectives and Key Results Drivers/motivators Sales 108

RAIN Group

FEBRUARY 22, 2023

The world of B2B selling looks far different than it once did. According to Gartner , as many as ten decision makers might make up a B2B buying center. According to Gartner , as many as ten decision makers might make up a B2B buying center. Long story short: complexity is a hallmark of B2B sales.

B2B 111

B2B Process Contact Sales 111

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. Highlight your unique value and selling propositions In a crowded market, it’s essential to differentiate your product from competitors. Reach out to us to learn more!

B2B 117

B2B A/B testing Drivers/motivators Up-sell 117

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

B2B 87

B2B Teamwork Referrals Cross-sell 87

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B 59

B2B B2C Manufacturing Government 59

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Why such CTAs can make it: Urgency triggers action.

B2B 102

B2B Prospecting A/B testing Click Through Rate 102

The 5% Institute

APRIL 7, 2021

At The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created a premium B2B sales course. The 5% Sales Blueprint ; our B2B sales course, is a 100% online delivered sales training program, completely designed with the end user in mind. Our Mission.

B2B 126

B2B Closing Real Estate Sales 126

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 121

GTM B2B Conversion Objectives and Key Results 121

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

B2B 109

B2B E-commerce B2C Drivers/motivators 109

Martech

AUGUST 19, 2024

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. Email: Business email address Sign me up! Retention.com had to let go of staff. This isn’t a job for marketing alone.

B2B 106

B2B Contract Consult Price 106

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. Dump the ‘lead capture’ mentality and turn up the engagement-first approach. But in simple terms, it starts with B2B marketing viewing sales as their customer. B2B buying and selling processes are complex and dynamic. Oxford Dictionary. Oxford Dictionary.

B2B 120

B2B GTM Cross-sell Quota 120