Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Mobile website UX. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

B2B 97

B2B UX CRM Campaign 97

Hubspot

APRIL 12, 2016

Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. 11) 40% of smartphone and tablet owners search for B2B products on those devices. Download our free guide to web design here for more tips on how to design a smarter website.

UX 78

UX Referrals User Experience Contact 78

Heinz Marketing

MAY 6, 2021

Welcome to the third installment of The B2B Marketer’s Quick Start Guide. Some clunky UX issues, like you’re not able to create a one-off email from the quick actions page. The post The B2B Marketer’s Quick Start Guide: Sales Automation appeared first on Heinz Marketing. Without further ado…. Sales Automation Overview.

B2B 121

B2B A/B testing UX Sales 121

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. The platform is overall very user-friendly in terms of its UI and UX. The post The B2B Marketer’s Quick Start Guide: Marketing Automation appeared first on Heinz Marketing. Without further ado…. Today’s post is about Marketing Automation.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Heinz Marketing

APRIL 9, 2021

Welcome to the second installment of The B2B Marketer’s Quick Start Guide. Cons: The UX/UI on the admin end is pretty clunky and visually outdated. The post The B2B Marketer’s Quick Start Guide: Content Experience appeared first on Heinz Marketing. Without further ado…. Today’s post is about Content Experience Platforms.

B2B 110

B2B UX Lead generation Technology 110

Heinz Marketing

NOVEMBER 16, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. The integrations, UX/UI, and overall product experience is top notch for their target market. The post The B2B Marketer’s Quick Start Guide: Data Visualization appeared first on Heinz Marketing. Without further ado…. Grow is a great BI tool.

B2B 122

B2B X-functional SQL UX 122

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 120

B2B User Experience B2C E-commerce 120

Martech

OCTOBER 26, 2021

UX strategy, not just design. UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. “It Here are four steps Gustainis recommends taking to implement an effective UX strategy. Chris Wood, Editor. Read more here.

UX 105

UX Management Consulting Campaign User Experience 105

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. One day I noticed a significant UX difference from when I was last on the site. Consider different types of UX decisions. What triggers an automated message? How is that message drafted and delivered?

A/B testing 125

A/B testing UX B2C Referrals 125

Search Engine Land

APRIL 4, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. As for video, shorter attention span matters.

B2B 69

B2B UX CRM Promote 69

SaaStr

MAY 15, 2024

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. In many ways, they have to do better with UI/UX, onboarding, and conversions. In B2B, the classic metric for this is 2% now and was 2% in 2006.

Growth 119

Growth B2B UX B2C 119

Martech

MAY 16, 2024

Customer experience is the same as user experience’ While customer experience and user experience (UX) are related, they are not interchangeable. Customer experience is only relevant for B2C companies’ While B2C companies may have more direct interactions with individual customers, B2B companies must prioritize CX.

Customers 127

Customers B2C UX User Experience 127

ConversionXL

NOVEMBER 1, 2016

The first day of the event is UX and analytics focused, with some of the best UX names in the world sharing their golden nuggets. We’ve got the top optimization names discussing topics from long sales cycle B2B optimization to large scale testing challenges (think 100 concurrent tests) to really nailing your user research.

UX 94

UX Entertainment B2B Campaign 94

Martech

AUGUST 4, 2023

B2B/B2C breakdown. CCPA and CPRA require compliance from both B2B and B2C marketers. 8% of B2B companies moved from manual compliance to automated solutions. 14% of B2B companies moved from non-compliant to manual compliance. 8% of B2B companies moved from manual compliance to automated solutions.

B2C 98

B2C UX Legal B2B 98

ConversionXL

NOVEMBER 30, 2016

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. How Design and UX Add to Cognitive Load. B2B, SaaS, agency). That’s what makes a site truly intuitive. What Is Cognitive Load (and Why Does It Matter)?

Conversion 104

Conversion UX Intrinsic Presentation 104

Search Engine Land

OCTOBER 28, 2022

Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. It rarely goes according to plan.

UX 124

UX X-functional Angle B2C 124

Martech

NOVEMBER 20, 2023

Adobe already started to phase out the availability of Adobe XD — a UX/ UI product design app similar to Figma — earlier this year, after announcing the deal. Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share.

Commission 112

Commission UX Government Market share 112

Martech

NOVEMBER 6, 2023

In the B2B sector, typical rates are 2.5%–5%. To succeed, nail these fundamentals: Figure out buying personas : With an average complex B2B decision involving 6 to 10 decision-makers , precision in outreach is key. Imagine you’re offering UI/UX optimization to a Director of Marketing.

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Sales Hacker

OCTOBER 13, 2023

Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. UX Designer at Document Crunch , more details here. We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Thanks for reading The GTM Newsletter! See more top GTM jobs here.

GTM 125

GTM UX Go To Market CRM 125

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Best Free Trial Practices for B2B SaaS. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. Complete Guide).

Conversion 113

Conversion UX Cross-sell Profit margin 113

Heinz Marketing

NOVEMBER 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Our most recent episode (recording and transcript below) is called, Style vs Function: The Importance of Design and UX in B2B Applications. Thanks so much to our sponsor, MailTag.io.

Pipeline 72

Pipeline UX B2B Sales 72

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. For UX agencies, one example is offering technical or UX writing services. A dramatic example of this is a software development agency offering UX and UI services.

UX 120

UX Clients Niche Service 120

Martech

MARCH 7, 2023

B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. While working for Zuora, I learned what the company’s products are trying to solve for revenue professionals.

Product 101

Product Hospitality A/B testing UX 101

Martech

APRIL 27, 2023

I asked Steve Ohanians, the CEO of a Silicon Valley B2B digital agency, Clear Digital, for his take on AI as part of the digital brand development process. But what does using marketing automation to enhance creativity and brand experiences look like in practice? Let’s focus on one important digital marketing element: a company’s website.

UX 112

UX Technology Technology B2B 112

Martech

SEPTEMBER 9, 2021

“In some cases,” he said, “a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. The field needs clearer distinctions.”.

E-commerce 119

E-commerce UX Technology Technology 119

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Sure you *could* have a whole team – but more people adds more complexity as well as cost.

Conversion 122

Conversion UX A/B testing Clients 122

Search Engine Land

JULY 18, 2023

If you’re in B2B (especially working with high-growth companies, as I do), it’s essential to gauge how easy (and/or expensive) it is to raise funds. What fears, ambitions, or questions do those point to that you can address with UX and content? Venture capital and private equity funding trends. The stock market.

Real Estate 87

Real Estate Angle UX B2C 87

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. Creating better content and a better UX allows you to get all the traffic vs. the referral.

UX 117

UX Referrals Strategize Conversion 117

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

E-commerce 115

E-commerce Objectives and Key Results B2C UX 115

ConversionXL

JULY 14, 2020

Mobile B2B customers are just browsing and don’t intend to purchase anyway, right? In fact, research tells us that an optimized mobile site has significant conversion potential , and redesigning the mobile UX can boost conversion rates. With those prerequisites out of the way, UI/UX takes center stage—especially mobile optimization.

Price 77

Price UX User Experience Real Estate 77

Search Engine Land

NOVEMBER 6, 2023

From a UX perspective, Google scaled back on the initial look , which was taking over most of the SERP. While I haven’t seen a big spike in its SERP visibility, I do think content pulled from sites like Quora and Reddit (speaking as someone with a focus on B2B/SaaS) is useful. Potential shifts in user behavior.

UX 111

UX Represent Education Strategize 111

Search Engine Land

FEBRUARY 14, 2024

From B2B to ecommerce: Navigating the customer journey The customer’s buying journey begins with recognizing a gap in the customer’s daily experience, such as a missing item, a lifestyle upgrade, or a solution to a workplace challenge. Here’s where ecommerce keyword tagging can go quicker than tagging for B2B.

Customers 91

Customers Referrals User Experience B2B 91

Martech

NOVEMBER 15, 2022

Dig deeper: Top 3 marketing use cases for the B2B metaverse. For instance, in Roam, when people go into the large theater for presentations, they encounter several levels of interaction coded into the UX. Party.Space, a B2B metaverse platform, hosted a virtual company retreat for Zapier and a Halloween quiz for Google.

Meeting 101

Meeting UX Clients B2B 101

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 54

B2B B2C Retail Clients 54

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? Why would a B2B customer value their emotions more? image source.

Sales 126

Sales B2B E-commerce B2C 126

Sales Pop!

SEPTEMBER 21, 2022

Marketing trends have evolved; however, email marketing has remained a top choice for B2B and B2C marketers. Moyofade Ipadeola is a Content Strategist, UX Writer and Editor. You can also analyze critical metrics such as bounce rates, conversions, and your website traffic. Email marketing tools. billion email users worldwide currently.

Non-Profits 130

Non-Profits UX Click Through Rate B2C 130

Sales Hacker

FEBRUARY 2, 2024

Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. AI: Google is releasing a new AI-powered tool, ImageFX , for image creation.

GTM 122

GTM Pipeline SQL UX 122