B2B UX X-functional 
Search Engine Land
DECEMBER 5, 2023
Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.
Heinz Marketing
NOVEMBER 16, 2021
Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Boost productivity across teams by helping them access the business data they need to work better cross-functionally.
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Search Engine Land
OCTOBER 28, 2022
do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Just because eBay, the BBC, Amazon, etc. ” Corey Morris , Chief Strategy Officer, Voltage.
ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. When clients ask, “Do you do X?,” Most B2B buyers know this. For UX agencies, one example is offering technical or UX writing services. Evaluation, however, implies a journey of discovery.
Search Engine Land
SEPTEMBER 1, 2023
Below is an example of an SEO impact forecast for B2B. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Subtract operational costs, and then get the forecasted KPIs for monthly sales from traffic, cost per sale, estimated monthly revenue and ROI.
ConversionXL
FEBRUARY 3, 2022
These can include UX issues or concerns that aren’t addressed in copy.” [via Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. via Observer ]. SEO, email marketing, Facebook advertising).
SaaStr
DECEMBER 31, 2019
With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Can I go home and complete my work in a secure way that B2B requires, but in a very streamlined and easy way from a user point of view?
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