Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM 117

GTM Go To Market B2C B2B 117

Iannarino

MARCH 12, 2023

Some salespeople sell to consumers (B2C), while others sell to government entities (B2G). There are several types of sales. In B2B Sales , the customers are other businesses. All types share the common need to help the client acquire better results or buy something they need. But each type has a different ideal customer.

B2B 281

B2B B2C Government Sales 281

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 109

B2C B2B 109

Iannarino

AUGUST 6, 2022

This term differentiates this type of sales from B2C sales (business-to-consumer) and B2G (business-to-government). The best way to answer the question "What is B2B sales?" is to compare it to other types of sales. The term "B2B sales" means a business is selling to another business. Here are some factors that make B2B Different:

B2B 261

B2B B2C Government Sales 261

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Assembly Line 111

Assembly Line Contract B2C GTM 111

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

B2B 132

B2B X-functional Cross-sell B2C 132

Hubspot

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Table of Contents What Is a B2B Buyer?

B2B 81

B2B B2C Tradeshows Contract 81

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2B 115

B2B B2C Entertainment Niche 115

Understanding the Sales Force

NOVEMBER 10, 2024

Here are ten reasons why I could be an imposter: I stand tall but I’m actually just 5′ 6″ I’m a white collar professional yet I never wear a jacket or tie I have helped B2B sales teams for nearly 40 years but prior to that I sold only B2C I invented and perfected the OMG sales assessments but once I chose to hire a salesperson (..)

Consult 136

Consult Cold Call B2C Sales 136

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. This collaboration combines Meltwater’s social listening with Blackbird.AI’s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions.

Click Through Rate 108

Click Through Rate B2C Launch Sports 108

Hubspot

JULY 31, 2024

B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. Namely, checkout problems.

B2B 83

B2B E-commerce Real Estate B2C 83

SaaStr

DECEMBER 16, 2024

It’s really a B2C playbook for B2B executives though. If you know Marketo / HubSpot cold and love running highly segmented campaigns, this could be your role. A lot of variable comp potential. If you are truly great at email++, come get paid to run the playbook at scale here. With relatively big revenue targets.

B2C 103

B2C Campaign B2B Engineering 103

Iannarino

SEPTEMBER 5, 2022

A B2C salesperson is going to reach out to customers by phone, mail, or door-to-door. Different types of sales require different approaches. A salesperson who sells to the government (B2G) is going to need to make sure they are on every list to ensure they receive a request for a proposal (RFP).

B2B 199

B2B Prospecting B2C Government 199

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. We are only at the beginning of the wave of AI solutions. As a result, we know we will see more AI applications aimed at B2B marketers.

B2C 119

B2C Launch Gaming B2B 119

SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8: You get a base number of minutes for a particular price.

Go To Market 132

Go To Market Quota GTM Price 132

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. . “A similar sort of model,” said Downing, “but within that, once the employer chooses Principal, their employees all become customers of Principal.

B2C 106

B2C Government Represent Consult 106

Martech

SEPTEMBER 11, 2024

Many B2C and subscription companies already do this well. Short-term and targeted email series (3-8 messages) are very powerful for customers, as they can nurture upselling or higher engagement after a customer service interaction or a content download event. Personalized communication. Lead scoring. A/B testing.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

Martech

NOVEMBER 21, 2024

But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. Dig deeper: Oracle aims to automate the complete customer service lifecycle The holistic experience When asked, Oracle, like Zendesk, will agree that the customer experience is not reducible to the service experience.

Customers 144

Customers B2C Service Clients 144

Martech

OCTOBER 16, 2023

By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. and 7.9%, respectively), B2C services companies (10.6% and 7.9%, respectively), B2C services companies (10.6%

B2C 119

B2C B2B Follow-up Service 119

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.”

Territory 92

Territory Construction Agriculture Campaign 92

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Government 108

Government Technology Technology B2C 108

Hubspot

AUGUST 20, 2024

This is choice paralysis in a nutshell, and it’s not just a B2C problem. Many concepts around buying experience are migrating from the B2C space into B2B, and with good reason. My guess is that you’d either get overwhelmed and choose something that you later regret, or you’d choose to buy nothing at all.

Conversion 78

Conversion Customers Gambling B2C 78

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 115

GTM X-functional Pipeline Construction 115

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 135

B2B Customers B2C Cold Call 135

SaaStr

FEBRUARY 9, 2025

In the B2C world, marketing IS sales – there are no sales reps, just marketing driving revenue. The retail category is massive, especially as more commerce moves online. This insight helped Klaviyo capture over 50% market share in their core ICP, proving that going deep in a vertical can be more valuable than going broad.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. Looking back, it has been great so far. My career has taken me to companies in higher education, B2B SaaS and hospitality.

Contract 100

Contract Non-Profits Hospitality Negotiate 100

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media lead gen for B2C businesses Lead generation is often synonymous with the B2B sector in modern marketing, but big-ticket items in the B2C space use similar tactics to B2B.

B2C 123

B2C Lead generation B2B Campaign 123

Martech

FEBRUARY 20, 2025

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. Lucidworks announced the release of Commerce Studio and Analytics Studio to enhance merchandising and analytics for enterprise search and discovery.

Launch 83

Launch B2C Technology Technology 83

Sales Hacker

SEPTEMBER 26, 2023

What you will learn The power of influencer marketing Leveraging B2C strategies for B2B companies Maintaining authenticity across all business plays The importance of building strong relationships in business How to keep your team motivated when momentum takes a hit Highlights (6:33) Influencer marketing in B2B (8:34) Tactics and strategies that B2B (..)

GTM 125

GTM Electrical Engineering Gambling Electricity 125

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 112

B2C Drivers/motivators Technology Technology 112

Martech

APRIL 2, 2025

ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses. Semrush Persona Builder : Originally an SEO and keyword research tool, Semrush now offers a Persona Builder with 3-4 templates you can customize to fit your specific needs.

Objectives and Key Results 69

Objectives and Key Results Strategize CRM B2C 69

SaaStr

JANUARY 11, 2024

But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Churn is so high in most B2C and B2B2C they have no choice but to obsess on improving their value proposition constantly. But far from all.

Product 127

Product Growth B2C Contract 127

Sales Pop!

APRIL 11, 2024

To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. And certainly you can make a case that it’s very important to all clients. But it’s not the only element that determines client satisfaction. Not by a long shot.

B2C 130

B2C Clients Contract Account management 130

Martech

JUNE 4, 2024

In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. B2C and D2C are more exposed. ” There’s also a sense out there that these technologies are not being used in B2C just because they’re “cool.” Seventeen percent said they already had.

B2C 106

B2C Healthcare Education Technology 106

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts.

B2C 125

B2C Niche B2B Presentation 125

SaaStr

MAY 25, 2024

B2C customers are their bigger base, since that’s bigger on mobile than B2B. RevenueCat is the dominant solution to manage subscriptions in the mobile world. Over 30% of U.S. mobile apps with a subscription use their API/SDK, and they have a massive data set.

B2C 122

B2C B2B Start-ups Customers 122

Sales Pop!

MAY 8, 2022

While this might work in lower-priced B2C sales, AI cannot possibly succeed in B2B selling. Several leading CRM developers have spent millions of dollars attempting to create AI that will literally replace salespeople so that they don’t have to actually sell. We honestly believe this approach is a dead end.

CRM 237

CRM Pipeline Manufacturing B2C 237