Martech

OCTOBER 16, 2023

By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. and 7.9%, respectively), B2C services companies (10.6% and 7.9%, respectively), B2C services companies (10.6%

B2C 120

B2C B2B Follow-up Service 120

SaaStr

DECEMBER 28, 2024

The B2C playbook here just doesn’t work as well in B2B. But in B2C and e-commerce? The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. The volume just isn’t there. Facebook Ads for most B2B? It remains a Top 3 channel for many.

B2B 103

B2B E-commerce B2C Niche 103

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 136

B2B Customers B2C Cold Call 136

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media lead gen for B2C businesses Lead generation is often synonymous with the B2B sector in modern marketing, but big-ticket items in the B2C space use similar tactics to B2B.

B2C 124

B2C Lead generation B2B Campaign 124

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customers 112

Customers A/B testing B2C Cross-sell 112

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM 118

GTM Go To Market B2C B2B 118

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 113

B2C Drivers/motivators Technology Technology 113

Sales Hacker

SEPTEMBER 26, 2023

What you will learn The power of influencer marketing Leveraging B2C strategies for B2B companies Maintaining authenticity across all business plays The importance of building strong relationships in business How to keep your team motivated when momentum takes a hit Highlights (6:33) Influencer marketing in B2B (8:34) Tactics and strategies that B2B (..)

GTM 122

GTM Electrical Engineering Gambling Electricity 122

SaaStr

JANUARY 11, 2024

But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Churn is so high in most B2C and B2B2C they have no choice but to obsess on improving their value proposition constantly. But far from all.

Product 124

Product Growth B2C B2B 124

Martech

JUNE 4, 2024

In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. B2C and D2C are more exposed. ” There’s also a sense out there that these technologies are not being used in B2C just because they’re “cool.” Seventeen percent said they already had.

B2C 107

B2C Healthcare Education Technology 107

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts.

B2C 126

B2C Niche B2B Presentation 126

SaaStr

MAY 25, 2024

B2C customers are their bigger base, since that’s bigger on mobile than B2B. RevenueCat is the dominant solution to manage subscriptions in the mobile world. Over 30% of U.S. mobile apps with a subscription use their API/SDK, and they have a massive data set.

B2C 119

B2C B2B Start-ups Customers 119

RAIN Group

FEBRUARY 19, 2025

The dynamics of B2B sales tend to be more complicated than business-to-consumer (B2C) sales because they often involve higher dollar value solutions, longer sales cycles, and multiple decision makers. B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business.

B2B 92

B2B B2C Sales Sell 92

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 109

B2C B2B 109

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Assembly Line 112

Assembly Line Contract B2C GTM 112

ClickFunnels

JANUARY 31, 2022

This works especially well for B2B companies but it can work for B2C ones as well – if you reach out to 1,000 potential customers, the odds are that you will make some sales provided that there’s a demand for your product. Well-executed cold outreach campaigns can be a great way to generate leads for your business. Email outreach.

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

MAY 16, 2024

‘Customer experience is only relevant for B2C companies’ While B2C companies may have more direct interactions with individual customers, B2B companies must prioritize CX. Don’t forget that many expectations for B2B interactions are rooted in personal B2C experiences.

Customers 129

Customers B2C UX User Experience 129

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. After seeing the benefits, most B2B bosses will be intrigued to see the implementation process. ABS is great when you are working with several decision-makers or face longer sales cycles. want shorter, faster sales cycles?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

DECEMBER 19, 2023

If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. For years, the B2B marketing playbook was pretty boring and even a bit annoying.

Hospitality 127

Hospitality B2C B2B Construction 127

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

B2B 133

B2B X-functional Cross-sell B2C 133

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customers 114

Customers B2C Healthcare Retail 114

SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. True in B2C too of course. We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail.

B2C 115

B2C Cross-sell Start-ups Up-sell 115

Search Engine Land

JUNE 14, 2024

Dig deeper: How advertisers can capitalize on vertical video Scaling video in B2B and B2C markets Depending on various factors, video can have a profound impact or sometimes fall flat, but no other medium offers the same level of consumer feedback. However, B2B brands that master video gain a significant advantage.

B2C 99

B2C Education B2B Consult 99

Sales Hacker

MAY 14, 2024

46:33 – One thing that is working for Holly in go-to-market right now.

GTM 122

GTM Price Customers B2C 122

Martech

JUNE 18, 2024

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment.

B2C 114

B2C Gaming Represent B2B 114

Martech

JUNE 25, 2024

B2B companies prefer CRM and MAP, whereas B2C companies favor CDP or CDW as the center platform. In B2C, we need a little data about a lot of people. This does not mean that B2C companies do not need a CRM. The company business model defines the preferences for one of these tools.

B2C 103

B2C Legal Government CRM 103

ClickFunnels

JULY 22, 2021

96% of B2C marketers say that Facebook is a valuable marketing platform. It’s been a game-changer for us here at ClickFunnels and for millions of other businesses. Let’s look at some more stats (from WordStream )… 37% of online shoppers say they use social media for “purchase inspiration.”

Launch 264

Launch B2C Gaming Campaign 264

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2B 116

B2B B2C Entertainment Niche 116

Hubspot

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Table of Contents What Is a B2B Buyer?

B2B 81

B2B B2C Tradeshows Contract 81

Sales Hacker

AUGUST 13, 2024

Applying B2C marketing strategies to enhance B2B customer engagement and retention. Discussed in this Episode: Leveraging AI and ChatGPT for creative, high-volume ad testing and optimization. The importance of post-sale marketing and customer lifecycle management. Emerging B2B marketing trends, including SMS as a core communication channel.

GTM 119

GTM Growth B2C B2B 119

Sales Hacker

MAY 28, 2024

45:13 – Differences and similarities between B2C and B2B marketing. Highlights: 03:50 – How Kelly’s marketing team drove 100% of revenue at a $300M Gartner division. 13:20 – The three pillars of a modern go-to-market strategy. 18:41 – Pillar 1: How to make sales love you as a marketer.

GTM 120

GTM Go To Market B2C B2B 120

Partners in Excellence

MARCH 26, 2024

B2B customers want a B2C-like experience to self-educate, work independently, and manage their research and due diligence. During this phase, I understood that B2B sales were changing. Our ability to execute successful sales cycles and manage accounts is still important, but customers are changing how they buy.

Sell 137

Sell Cross-sell Finance B2C 137

Veloxy

JANUARY 18, 2023

Do you focus on B2B or B2C sales? Compatibility is another important consideration. Ideally, sales reps should be able to access key features on their preferred device, whether it’s a laptop, tablet, or phone. How well does the field sales tool reflect the typical length and complexity of your buying journey? Which KPIs matter to your team?

Territory 246

Territory CRM Represent Lead generation 246

SaaStr

MAY 10, 2024

B2C and B2B2C are usually ahead of B2B. If you look at their chart below, you’ll see on the consumer and prosumer subscription side, there was a downturn / slowdown going into 2022 as we came out of the Covid Boost of 2021. But 2023? It came roaring back. And 2024 is just as strong. The customers come and go faster.

B2C 110

B2C B2B Growth Price 110

Understanding the Sales Force

NOVEMBER 10, 2024

Here are ten reasons why I could be an imposter: I stand tall but I’m actually just 5′ 6″ I’m a white collar professional yet I never wear a jacket or tie I have helped B2B sales teams for nearly 40 years but prior to that I sold only B2C I invented and perfected the OMG sales assessments but once I chose to hire a salesperson (..)

Consult 139

Consult Cold Call B2C Sales 139

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.

GTM 113

GTM Product B2C Consult 113

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Even if it occurs after the handoff to sales, humans still close most of the deals in B2B and high-end B2C transactions.

Lead generation 126

Lead generation B2C B2B Contact 126