Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 111

B2C A/B testing Retail B2B 111

Martech

AUGUST 26, 2024

One of the best known B2B video campaigns, Caterpillar’s “Built for It,” became quite a media darling at its peak in 2014-2015, as explained by Cat’s Archie Lyons, creative director of global brand marketing. Clearly, this campaign took a major investment of time, money and creativity. Video is, as it should be, everywhere in B2B.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 113

B2C Retail B2B Campaign 113

Martech

OCTOBER 2, 2024

Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media.

Campaign 71

Campaign B2B Sports Launch 71

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. We also separated brand and non-brand campaigns.

Territory 92

Territory Construction Agriculture Campaign 92

SaaStr

DECEMBER 16, 2024

. – Director of Growth: Take over our rich, nuanced email campaigns and a multi-million dollar revenue target. If you know Marketo / HubSpot cold and love running highly segmented campaigns, this could be your role. It’s really a B2C playbook for B2B executives though. A lot of variable comp potential.

B2C 102

B2C Campaign B2B Engineering 102

Martech

APRIL 11, 2025

gives marketers faster and more efficient tools for planning, creating and executing campaigns. Users can plan a campaign, design the graphics, write the accompanying document and create a landing page within one Canva project. This helps users quickly understand campaign performance and identify key trends. Visual Suite 2.0

Campaign 59

Campaign Objectives and Key Results Launch Trust 59

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 109

Launch Technology Technology Campaign 109

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media.

Campaign 117

Campaign B2B Retail Click Through Rate 117

SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. Good luck!

Campaign 119

Campaign B2B B2C Click Through Rate 119

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Processing. appeared first on MarTech.

B2C 119

B2C Launch Gaming B2B 119

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers. Content Marketing Institute found that 19% of B2B marketers use the app , more than double the previous year.

B2B 108

B2B Legal Entertainment Follow-up 108

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! That could mean: Phone outreach. Email outreach. Social media outreach.

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

AUGUST 14, 2024

“It’s good practice to develop a healthy metrics obsession,” said Kevin Vaudry, senior director, sales and marketing for marketing automation platform Campaigner. Using these insights, marketers can adjust email campaigns to make them more engaging and less likely to be flagged as spam. The data you get is telling you something.”

Campaign 117

Campaign Start-ups Follow-up Customers 117

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. This change will impact how you manage your Search and Display campaigns.

Government 111

Government Campaign Conversion Start-ups 111

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2C and subscription companies already do this well. From that data, create a feedback dashboard to be shared widely and used by all departments in their work.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 108

Retail Campaign Sales Represent 108

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. Register for The MarTech Conference here. Get MarTech! In your inbox. Subscribe Processing.

Campaign 144

Campaign Promote Launch Technology 144

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Getting approval for SMS campaigns An SMS marketing program needs approval from the wireless carrier. In the U.S.,

Legal 122

Legal Campaign Promote Contact 122

Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

Campaign 113

Campaign Launch Process Product 113

Martech

SEPTEMBER 11, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen. Target groups that combine URL paths and another rule (example: device) are no longer functional and can no longer be used in campaigns.” Impact on businesses. Custom audiences may need adjustments. Some ad sets could be paused. What’s next.

Campaign 111

Campaign Consult Start-ups Customers 111

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management.

Contract 96

Contract Non-Profits Hospitality Negotiate 96

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. In the U.S., RSC onboarding.

Customers 106

Customers Campaign Launch Networking 106

Search Engine Land

SEPTEMBER 16, 2024

Understanding these factors can help you identify which ones are most relevant to your campaigns and develop targeted strategies to address and minimize their effects. If you’re using Performance Max campaigns, ensure they’re not cannibalizing traffic from your more targeted campaigns.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

Launch 111

Launch Pitch Represent B2B 111

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 111

Retail Networking Legal Campaign 111

Martech

SEPTEMBER 19, 2024

Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Advertisers need to be given the tools to execute successful RMN campaigns. This year, CVS partnered with The Trade Desk to make self-service campaigning available to advertisers.

Retail 113

Retail Networking Entertainment Campaign 113

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media lead gen for B2C businesses Lead generation is often synonymous with the B2B sector in modern marketing, but big-ticket items in the B2C space use similar tactics to B2B.

B2C 123

B2C Lead generation B2B Campaign 123

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. PMG’s marketing platform Alli added two AI features to improve campaign planning and creative insights.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

AUGUST 9, 2024

Automatic campaign stoppage when limit is reached. Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. This gives advertisers more control over their spending, potentially preventing unexpected budget overruns.

Service 125

Service Campaign Process B2C 125

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

JANUARY 9, 2025

These agentic AI systems can automate the research on top of the vast amount of data to drive insights and ensure marketers that their strategy resonates with customers, develop more effective and relevant campaigns highlighting customer areas of interest and proactively address issues in their communications. How does this work?

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Spending on Google shopping ads, including Performance Max and standard Shopping campaigns, rose by 16% year-over-year in Q2.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Martech

JANUARY 2, 2025

Dig deeper: Data clean rooms: A beginners guide Full-funnel measurement Return on ad spend (ROAS) measures the revenue (sales) generated by a campaign against the cost of the campaign. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum. Brands adopting AR. “I

Campaign 106

Campaign Objectives and Key Results Angle Promote 106

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor.

Campaign 103

Campaign Product Process Advertising/ Marketing 103