Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care. Measurement must reflect that reality.”

Launch 110

Launch Cross-sell B2C Represent 110

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. Cross-sell and Up-sell. Costco’s revenue that comes out of selling memberships, makes up the core of Costco’s profits. A successful customer retention strategy includes opportunities to cross-sell and upsell.

B2B 138

B2B Cross-sell Retail Healthcare 138

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Target customers. Product overview.

E-commerce 117

E-commerce B2C Manufacturing Hospitality 117

Hubspot

NOVEMBER 4, 2015

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people you’re selling your efforts short. Yet another P2P opportunity around Giving Tuesday is to help supporters sell something that benefits your organization. Don’t stop until you cross the finish line in 2016.

Promote 78

Promote Campaign Cross-sell Networking 78

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. He printed reports with all the statistics on every email campaign.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Salesforce

APRIL 4, 2025

Delivering ROI from campaigns: The days of growth at all costs have passed. This often means lots of cross-functional collaboration. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. Its not always about selling more.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Sample Size.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them!

B2C 122

B2C Pipeline SQL Strategize 122

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? Building a testing campaign for Q4 success. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. If folks aren’t subscribed, ask them to subscribe; if they are, go for the cross-sell.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Heinz Marketing

MARCH 16, 2022

Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. Determine and hit campaign goals. Predict ad performance before launching campaigns. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. Create ad copy.

B2B 115

B2B Technology Technology Cross-sell 115

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

NOVEMBER 22, 2019

We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. These issues are not likely to change any time soon, and right now account-based selling is one of the best tools to combat them. Analytical platforms.

Lead generation 132

Lead generation Sales B2B Cross-sell 132

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Suppose your product is selling in multiple countries. Another common problem is how to calculate returning users.

Customers 135

Customers Price Cross-sell Strategize 135

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Your reps can spend more time selling and less time writing.

B2B 95

B2B Teamwork Referrals Cross-sell 95

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist.

Customers 122

Customers Objectives and Key Results Cross-sell B2C 122

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 129

Niche Intrinsic Campaign B2B 129

Martech

NOVEMBER 12, 2021

These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting. Invest in PPC campaigns. Also present were a number of aggregators like Thrasio and Boosted. Refresh your keywords regularly.

Cross-sell 107

Cross-sell Manufacturing Price Presentation 107

Martech

MARCH 15, 2023

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. journey mapping), and real-time campaign/journey activation (e.g., Good experience matters to customers, often more than the products you sell or the services you provide. It’s also increasingly digital. How does CJO help marketers?

Customers 101

Customers Cross-sell B2C Technology 101

Lead Fuze

JUNE 28, 2021

Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site. The advertiser may also pay the affiliate to recommend products on social media platforms or to conduct post-purchase email marketing campaigns. What Is Affiliate Marketing?

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Gross margin. Lead Nurturing.

Conversion 113

Conversion UX Cross-sell Profit margin 113

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Create personalized email campaigns.

Customers 59

Customers Cross-sell B2C Sales 59

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Hubspot

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Take advantage of team selling. Let’s take a look at what contributes to Q4 sales.

Quota 85

Quota B2C Strategize Transportation 85

Heinz Marketing

MAY 16, 2022

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. People might think this is only important in B2C emotional connection buying.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. If you’re a consumer B2C company, you may find Facebook, Twitter, and YouTube a better fit. Free Download: How to Sell Social Media to Your Boss Featuring Chris Brogan. Have fun with it!

Promote 78

Promote Cross-sell B2C Follow-up 78

Hubspot

APRIL 21, 2016

Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. Most marketing emails are either promotional or transactional.

Promote 77

Promote A/B testing B2B Cross-sell 77

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Implement key strategies like account-based selling, content marketing, and social selling. Implement key strategies like account-based selling, content marketing, and social selling.

B2B 52

B2B Process B2C Objectives and Key Results 52

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. Google Adwords? Algorithmic segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. Once you’ve collected this data, you can base your larger campaigns off these successful insights. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

Go To Market 101

Go To Market Process GTM Education 101

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell B2C 52

Hubspot

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. With that attention, you have a chance to sell — or upsell — your products and services. You can cross-promote (i.e. Pop-Up Shops.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. In some cases, you might have an entire marketing campaign to go along with your video. How do most visitors feel about video?

Conversion 90

Conversion A/B testing Engineering Campaign 90

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

Score More Sales

DECEMBER 16, 2011

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM . Social Selling. All the best, Aly.

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. Give presentations and demos.

Networking 59

Networking Cross-sell B2C Negotiate 59