Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 110

Launch Technology Technology Campaign 110

Martech

AUGUST 7, 2024

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Why we care. The big picture. First seen.

Campaign 125

Campaign Represent Follow-up Customers 125

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Their customers are on Facebook and Instagram, and so are their prospects. Advantage+ shopping campaigns. Why we care.

Campaign 107

Campaign Retail Prospecting Follow-up 107

Martech

SEPTEMBER 3, 2024

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. As the proportion of new advertisers drops, advertisers with experience in mobile gaming app campaigns are increasing the length of campaigns across the board. Longer campaigns. Playable ads. Processing.

Gaming 117

Gaming Campaign Sports Growth 117

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. personalized) email campaigns can drive a 700+% increase in revenue ?

B2C 101

B2C E-commerce Price B2B 101

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Recently, however, LinkedIn has become the home of B2C marketing as well. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing.

B2C 101

B2C Networking Entertainment Education 101

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. So think about programmatic ad campaigns in those two buckets.

Campaign 125

Campaign B2B Construction B2C 125

Martech

OCTOBER 2, 2024

While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media. Measuring success.

Campaign 73

Campaign B2B Sports Launch 73

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 76

B2C CRM B2B E-commerce 76

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Interpreting location data for marketing campaigns. Get MarTech! In your inbox.

Campaign 98

Campaign E-commerce Customers Retail 98

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 78

Campaign B2C B2B Contact 78

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Wasted media.

Campaign 119

Campaign B2B Retail Click Through Rate 119

SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. Good luck!

Campaign 105

Campaign B2B B2C Click Through Rate 105

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” Most notably, her customer was able to close a $24,000 deal in just six days using lead generation on Meta properties.

B2C 125

B2C Lead generation B2B Campaign 125

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customers 127

Customers User Experience B2C Engineering 127

Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

Campaign 144

Campaign Promote Launch Technology 144

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. But some are taking the plunge. Dadoo asked. “AI

Customers 123

Customers Retail Education Contact 123

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 59

Campaign B2C B2B Contact 59

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 109

Customers Commission Customer Relationship Management Retail 109

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. It’s about building trust and turning customers into lifelong fans. It starts with knowing what the customers want.

B2B 98

B2B Customers CRM Contact 98

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. The post Pandemic challenges intensify need for customer data platforms appeared first on MarTech. billion in 2020.

Customers 120

Customers B2C Technology Technology 120

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Dig deeper: What are customer journey analytics? Marketing and customer experience teams. Alignment with leadership.

Customers 107

Customers B2C Engineering Campaign 107

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s about building a relationship, supporting CLV and knowing that individuals will remain your customer even as they move to different jobs. Editorial Director.

B2B 119

B2B E-commerce Customers B2C 119

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. But in the context of emails, high-value customers are those who consistently engage. Improving for 2024.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. We also separated brand and non-brand campaigns.

Territory 96

Territory Construction Agriculture Campaign 96

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

B2B 134

B2B X-functional Cross-sell B2C 134

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. The risk is that many customers within these segments will find the messaging irrelevant and get turned off to the brand.

Customers 120

Customers CRM Campaign Contact 120

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Customers 120

Customers Cold Call Territory Launch 120

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform.

Sports 98

Sports Campaign Territory Legal 98

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Meeting 118

Meeting Customers Cold Call Territory 118

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. Meanwhile, customer retention and customer satisfaction, while without a doubt of utmost importance, should not be the responsibility of marketing people.

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

MAY 22, 2024

Headed for the AI enterprise He went on to identify five steps that should lead to the AI enterprise: Building the 360 view of the customer. Einstein Copilots for marketing and merchants The Copilot for marketing can automatically generate marketing briefs and content and create email campaigns. Unlocking and activating data.

Retail 110

Retail B2C B2B Trust 110

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” It also generates media buying reports based on the insights it finds.

Product 114

Product B2C Campaign Contact 114

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Are you trying to reengage dormant customers? Cross-sell existing customers? Gather customer feedback. Determine how someone ends up in this campaign. Nurture new leads? Generate revenue.

Campaign 94

Campaign A/B testing Pitch Cross-sell 94

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85