Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 113

X-functional Launch Trust Technology 113

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. In the U.S., RSC onboarding.

Customers 108

Customers Campaign Launch Networking 108

Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

Campaign 116

Campaign Launch Process Product 116

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 118

Retail Networking Transportation Hospitality 118

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers. Legg noted that within three months of launching our Ask More of AI newsletter , we hit 1 million subscribers.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

Launch 111

Launch Cross-sell B2C Represent 111

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

B2C 106

B2C CRM B2B E-commerce 106

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

Launch 91

Launch B2C Technology Technology 91

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 116

Launch Campaign Trust Technology 116

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2C and subscription companies already do this well. From that data, create a feedback dashboard to be shared widely and used by all departments in their work.

Cross-sell 110

Cross-sell Customers UX A/B testing 110

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world.

Campaign 122

Campaign B2B B2C Click Through Rate 122

Martech

JUNE 7, 2024

Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. Why we care.

Launch 121

Launch Campaign Education Product 121

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! That could mean: Phone outreach. Email outreach. Social media outreach.

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Why we care. The IAB points to a significant shift in liability that came with the California Privacy Protection Act (CPPA).

Contract 115

Contract Launch Campaign Meeting 115

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. Finding and engaging with creators and then agreeing on terms takes time. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 114

Launch B2B Campaign Follow-up 114

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Get MarTech!

Campaign 144

Campaign Promote Launch Technology 144

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. 96% of B2C marketers say that Facebook is a valuable marketing platform. We’ve created some — like our Product Launch funnel — for selling new products…. Build The Advertising Foundation. Over To You.

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 76

Campaign Launch Gambling Territory 76

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Why we care. It’s not just about planting a flag in the metaverse.

Launch 111

Launch Gaming Campaign Product 111

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. want shorter, faster sales cycles? Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Get MarTech! In your inbox.

Launch 108

Launch Angle Drivers/motivators Education 108

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. They aren’t just part of a campaign, they can be an event or focal point that generates buzz. Seasonal push.

Launch 114

Launch Campaign Up-sell Technology 114

Martech

JUNE 8, 2022

Marketing Cloud news was less eye-catching, but included: Triggered campaign messages allowing personalized customer engagement based on product catalog and behavioral triggers. Intelligence Connector for Commerce Cloud, allowing marketers to connect campaign and order data. Get the daily newsletter digital marketers rely on.

Launch 108

Launch Commission Retail Campaign 108

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Get MarTech! In your inbox.

Launch 108

Launch CRM Retail B2B 108

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Image: Papa Johns & Netspend. Brands adopting AR. “I

Campaign 108

Campaign Objectives and Key Results Angle Promote 108

Hubspot

JULY 28, 2011

To make that pain a little worse, Facebook has launched Facebook.com/Business. Facebook is an important part of a successful social media marketing campaign, regardless if you are a B2C or B2B company. Well, the social media giant is hitting Google back right where it hurts. Marketing Takeaway.

Education 78

Education Launch B2C Networking 78

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Salesforce

JUNE 15, 2022

You can now connect a unified customer profile in CDP to Google Ads to activate privacy-focused advertising campaigns and gain new segment-level insights into audience affinities for smarter segmentation and planning. This updated Google integration is expected to be generally available (GA) in the months to come. Market smarter with Slack.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. What is the conversion rate of social media?

Campaign 101

Campaign B2B Lead generation CTR 101

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. Dashboards control nearly every process relating to email, from acquisition to message creation, launch timing and optimization, and from list management and quality enhancement to reporting. B2B and B2C marketers say email is essential. billion in 2021 to $97.1

B2C 121

B2C Drivers/motivators Objectives and Key Results B2B 121

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

E-commerce 121

E-commerce B2C B2B Campaign 121

Martech

SEPTEMBER 19, 2024

It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns. CortexClick launched a self-service content generation platform explicitly designed for developer tools, cloud, and enterprise SaaS companies.

Campaign 61

Campaign Launch Technology Technology 61

Heinz Marketing

MAY 28, 2021

Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. According to Campaign Monitor, the average unsubscribe rate for all industries in 2020 was 0.1%. All that work, and the person is gone.

B2C 124

B2C Campaign Retail Start-ups 124

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Target customers. Product overview.

E-commerce 118

E-commerce B2C Manufacturing Hospitality 118

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Gamification isn’t the domain of B2C or gaming sites alone.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151