Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2C and subscription companies already do this well.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 114

Launch Pitch Represent B2B 114

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. The data you get is telling you something.” And it all goes back to email at some point. Every metric matters.

Campaign 119

Campaign Start-ups Follow-up Customers 119

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. If that’s not marketing technology in action, I don’t know what is. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I still think about it today. Looking back, it has been great so far.

Contract 104

Contract Non-Profits Hospitality Negotiate 104

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 109

Retail Campaign Sales Represent 109

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology. D-ID launched a new AI-powered marketing suite.

X-functional 112

X-functional Launch Trust Technology 112

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. Adoption is already underway. How does this work?

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 125

Manufacturing Legal Retail Trust 125

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 117

Technology Technology B2C Government 117

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Getting approval for SMS campaigns An SMS marketing program needs approval from the wireless carrier. In the U.S.,

Legal 125

Legal Campaign Promote Contact 125

Martech

AUGUST 29, 2024

The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. AI capabilities.

Retail 127

Retail Campaign Technology Technology 127

Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Not exactly a representative group.

Launch 90

Launch B2C Technology Technology 90

Martech

SEPTEMBER 19, 2024

Dig deeper: How in-store technology will bolster retail media networks Why we care. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Advertisers need to be given the tools to execute successful RMN campaigns. In-store and omnichannel.

Retail 115

Retail Networking Entertainment Campaign 115

Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Holub’s AI startup Vidora was acquired by mParticle in 2022. Get MarTech!

Campaign 144

Campaign Promote Launch Technology 144

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai introduces THINK1.Ai:

Launch 114

Launch Campaign Trust Technology 114

Martech

JULY 18, 2024

The study used facial tracking technology from measurement company Amplified Intelligence. Studies that track what catches a viewer’s attention on a busy screen provide an additional layer of data for marketers to consider when they’re budgeting out digital campaigns and approving creative. Mobile ads clocked in 1.2 Why we care.

Campaign 115

Campaign Technology Technology Process 115

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Promotional events and campaigns. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me! Prompt: How to calculate CAC?

Customers 109

Customers Commission Customer Relationship Management Retail 109

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Finding and engaging with creators and then agreeing on terms takes time.

Launch 113

Launch B2B Campaign Follow-up 113

Martech

APRIL 2, 2025

A primary reason for underperforming ad or email campaigns is failing to connect the CTA with the solution the visitor is seeking. Helpful tools and resources With the advancements in technology and AI, there are now many resources that can make the audit process more manageable.

Objectives and Key Results 78

Objectives and Key Results Strategize B2C CRM 78

Martech

SEPTEMBER 30, 2024

I am the first generative AI chatbot for marketing technology professionals. Collaborate with content creators to ensure alignment with overall marketing goals and to enhance the effectiveness of campaigns through data-driven recommendations. I am trained with MarTech content. Here’s something somebody asked me!

Strategize 117

Strategize Campaign Follow-up Technology 117

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Image: Papa Johns & Netspend.

Campaign 107

Campaign Objectives and Key Results Angle Promote 107

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What marketing technology is needed for personalization? B2C personalized marketing examples. Examples of personalized marketing. Source: MoEngage.

E-commerce 120

E-commerce B2C B2B Campaign 120

Sales Pop!

NOVEMBER 18, 2021

Our highly effective sales enablement tool is disrupting the CRM space by leveraging the very latest technology that allows us to quickly, easily, and seamlessly integrate with all other systems thereby minimizing costs and risks,which makes the work of Crm Managers very easy. Email signature marketing and branding campaign platform.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Hubspot

OCTOBER 17, 2016

Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come. Many of the most successful marketing campaigns and initiatives are focused on emotions. It would be nothing short of a game changer for your business, right?

Technology 78

Technology Technology Campaign B2C 78

Martech

OCTOBER 3, 2024

Three new partnerships allow advertisers to measure Lyft Media campaign outcomes: Foursquare: Brick-and-mortar advertisers can now use location-based measurement powered by Foursquare Attribution to directly tie ad exposure to in-store visits. Measurement partnerships. Why we care.

Retail 73

Retail Networking Campaign Technology 73

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. B2B and B2C marketers say email is essential.

B2C 120

B2C Objectives and Key Results Drivers/motivators B2B 120

SaaStr

JULY 22, 2022

Franklin stated, “The good thing about SaaS businesses is that technology is the solution our customers are seeing as the way that they’re going to automate themselves, get more productivity, more efficiency, and just help businesses run better.” Varni weighed in from a different market perspective, particularly B2C.

B2C 115

B2C Territory Legal Technology 115

Martech

AUGUST 6, 2024

Do they want all the latest and greatest technology, or when they’re diagnosed with a dreaded disease, do they want to talk to a human?” Aflac branding thrives on social media and through mass-market campaigns. “But we still look at it from the perspective of what a customer wants.

Promote 114

Promote Trust Referrals Service 114

Martech

MAY 9, 2023

Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. Almost immediately, email marketing platforms built campaign-creation palettes so that you could send sequenced emails, including branching based on customers’ reactions.

B2C 113

B2C Campaign Government B2B 113

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” Mobiquity Technologies’ ATOS 2.0 Get MarTech! In your inbox.

Product 114

Product B2C Campaign Contact 114

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

E-commerce 117

E-commerce B2C Manufacturing Hospitality 117

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Here are some benefits of keeping the human connection alive and why it’s a fundamental part of the buyer’s journey.

Lead generation 124

Lead generation B2C B2B Cold Call 124

Martech

MARCH 20, 2023

Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points.

B2C 104

B2C Drivers/motivators Legal Retail 104