Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 131

B2B Cross-sell Pharmaceutical Account management 131

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 100

Promote Campaign B2C Retail 100

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 99

Sell Cross-sell Finance B2C 99

SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. Finally you have great customers and traction — but you can’t afford to hire all the people you need to meet their needs. If you’re not willing to constantly recruit cross-functionality … you’ll never attract the talent. True in B2C too of course.

B2C 91

B2C Cross-sell Start-ups Up-sell 91

SaaStr

DECEMBER 20, 2023

Canva hasn’t seen any “macro impacts” to revenue growth, nor have a number of other SaaS leaders that sell in large part outside of tech. #2. From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM.

Cross-sell 106

Cross-sell B2C Growth B2B 106

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Martech

JANUARY 5, 2022

The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. If customers are channel agnostic, campaigns and customer journeys will need to become channel agnostic too. The post Comscore launches new cross-platform measurement solution appeared first on MarTech. Why we care.

Launch 110

Launch Cross-sell B2C Represent 110

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools. Increased revenue.

Customers 106

Customers Cross-sell Service Education 106

Heinz Marketing

MARCH 10, 2021

Customer First. It wants to put the customer first – it wants to put you first. Think about your customer’s pain points, nurture your customers by talking about how you can solve their problems. If you are selling a product or a service, make sure it is user-friendly. Customer Loyalty. Peace of mind.

B2B 137

B2B Cross-sell Retail Healthcare 137

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 117

Sell Cross-sell Drivers/motivators Education 117

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This is where customer segmentation comes in handy as an extremely powerful practice that can drive sales and improve your relationship with customers. What is customer segmentation?

Customers 59

Customers Cross-sell B2C Sales 59

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Cross-sell 66

Cross-sell B2C CRM Sales 66

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. Each stage requires specific selling skills to satisfy prospect needs. Close: This is where all the hard work pays off, turning the prospect into a customer. What is B2B Sales Training? The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell Negotiate 52

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications.

B2B 95

B2B Teamwork Referrals Cross-sell 95

Highspot

FEBRUARY 4, 2024

Businesses fiercely compete for customer attention. Guided selling. It tailors the buying experience using AI and extensive data, guiding customers as they compare products, understand pricing, and select add-ons while preventing the frustration and abandonment that often come from being overwhelmed by options.

Sell 52

Sell Cross-sell B2C Technique 52

Sales Hacker

DECEMBER 14, 2022

Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Don’t sell excitement — sell techniques.

Meeting 91

Meeting Cross-sell Technique Education 91

The 5% Institute

JULY 31, 2023

Sales, in its essence, is the process of persuading potential customers to purchase products or services. Learning sales is not just about mastering techniques; it’s about understanding customer needs, building relationships, and delivering value. Social selling is another crucial aspect of modern sales.

Sell 52

Sell Negotiate Technique Cross-sell 52

SaaStr

OCTOBER 8, 2020

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. But — a second product, done right, means your customers are worth so much more.

Launch 100

Launch Product CRM Cross-sell 100

Heinz Marketing

MARCH 16, 2022

Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. It recommends content pieces based on what the customer reads on the website. A chatbot works on the basis of AI.

B2B 105

B2B Technology Technology Cross-sell 105

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them! Singular focus on sales. Their peers.

B2C 95

B2C Pipeline SQL Strategize 95

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months.

CRM 80

CRM B2C Commission Cross-sell 80

Hubspot

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Take advantage of team selling. Let’s take a look at what contributes to Q4 sales.

Quota 86

Quota Strategize B2C Transportation 86

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

PandaDoc

MAY 9, 2024

Businesses that work on a subscription basis may prefer average customer lifetime value (CLV) instead of average deal value. A SaaS provider sells document workflow software for businesses of all sizes. B2C sales cycle lengths are much shorter, taking days or weeks. You may be in several markets and have many target audiences.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Sales Hacker

AUGUST 28, 2018

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Still Thinking B2B vs. B2C?

B2B 79

B2B Appointment B2C Cross-sell 79

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. These representatives travel to meet with customers, make sales presentations, and close deals. Would you like to know more?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management.

Pipeline 85

Pipeline Referrals X-functional Cross-sell 85

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel. There’s a reason why all of our competitors invest into customer communications.

Niche 133

Niche Intrinsic Campaign B2B 133

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Give customers control with self service. Use AI and personalization to connect with customers.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

SBI

FEBRUARY 27, 2018

They trust the authentic testimony of someone who’s “been there, done that, and thrived,” which is why more companies are incorporating customer advocacy into every stage of the buying cycle. RO Innovation’s platform changes the game by: Activating customer advocacy end-to end in sales cycles. No database searching or guessing.

Gaming 55

Gaming Customers Cross-sell Healthcare 55

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Your customers want to buy online more than ever, whether that’s for a $10 million system or a last-minute birthday present. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.

E-commerce 68

E-commerce Territory Transportation B2C 68

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game Cross-promotions in-game and on other channels. Ruffles is another PepsiCo brand.

Gaming 117

Gaming E-commerce Cross-sell Sports 117

VanillaSoft

JUNE 21, 2021

Probably not, but it’s one of the most memorable, and it teaches an important lesson: There’s always another buying opportunity available if you pay attention to your customer’s purchases – they tell you what they need and value. Create customer segments 4. Do the extra work to get personal 3. Bundle your upsell offers.

Cross-sell 59

Cross-sell Retail Sales B2C 59

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

Salesforce

JANUARY 25, 2024

From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock.

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers. Why Sales Training Is Important.

Technique 92

Technique Negotiate Pitch Inside sales 92

Martech

AUGUST 7, 2023

It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Lapsed : These customers have gone just beyond your purchase cycle.

Objectives and Key Results 98

Objectives and Key Results Promote Drivers/motivators Cross-sell 98