Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

E-commerce 117

E-commerce B2C Manufacturing Hospitality 117

Salesforce

APRIL 29, 2022

Address every customer need and expectation, from sharing seasonal rate changes to energy efficiency promotions to outage maps and safety communications. Address every customer need and expectation, from sharing seasonal rate changes to energy efficiency promotions to outage maps and safety communications.

Technology 98

Technology Technology Customers Cross-sell 98

Sales Hacker

JUNE 26, 2020

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. We tagged leads, so it was clear whether we needed to up-sell or cross-sell, and we knew who needed more attention and marketing enablements. Other Areas to Collaborate.

Referrals 133

Referrals CTR CRM Cross-sell 133

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Martech

JUNE 23, 2022

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. One of the easiest low-cost ways to get started with in-game advertising is also one of the newest – dynamic in-game advertising. Get the daily newsletter digital marketers rely on.

Gaming 117

Gaming E-commerce Cross-sell Sports 117

ConversionXL

OCTOBER 16, 2022

For a company selling high-ticket products, like cars, the same purchase frequency indicates repeat business instead. The calculation is more complex for products with free trials, starter promotions, and freemium models as there are longer delays between acquisition spending and customer conversion. Digital ad spending in the U.S.

Customers 129

Customers Retail Cross-sell Follow-up 129

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. People might think this is only important in B2C emotional connection buying.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

NOVEMBER 6, 2015

The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Main problem: understandable, consistent cross-tool reporting.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Martech

NOVEMBER 12, 2021

These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting. Online advertising is getting more expensive and difficult, he said.

Cross-sell 107

Cross-sell Manufacturing Price Presentation 107

Hubspot

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. With that attention, you have a chance to sell — or upsell — your products and services. You can cross-promote (i.e. Pop-Up Shops.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Hubspot

DECEMBER 14, 2010

Your social channels are overly self-promotional. If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. If you’re a consumer B2C company, you may find Facebook, Twitter, and YouTube a better fit. Persistence and remarkable content is key.

Promote 78

Promote Cross-sell B2C Follow-up 78

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Promote your vocal fans using your existing platforms and channels. It doesn’t actually matter what you sell, as long as you’re not actively scamming and misrepresenting your value proposition.

Niche 129

Niche Intrinsic Campaign B2B 129

SBI

FEBRUARY 3, 2021

As an example, some analyst firms might refer to our “Video Selling” category as “Asynchronous Video.” I’d also like to thank Michael Levy , one of the world’s leading experts on Sales Intelligence solutions for cross-checking and contributing. 1] They can also sell to B2C but B2B has to be a primary focus. [2]

Cross-sell 72

Cross-sell Objectives and Key Results Technical Sales CRM 72

Lead Fuze

JUNE 28, 2021

Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site. Some of the best programs are offered directly from the companies selling the products and services. They can be promoted whenever the terms of service allow.

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

Hubspot

JULY 12, 2019

Cross-sell existing customers? Ask yourself which of the following goals is most aligned with your own: Promote a new product or service. B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. Are you trying to reengage dormant customers?

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

ConversionXL

NOVEMBER 15, 2016

Creating promoters and referrals. Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Hubspot

APRIL 21, 2016

While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Most marketing emails are either promotional or transactional. Shouldn't I spend my time on my promotional emails?

Promote 77

Promote A/B testing B2B Cross-sell 77

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Source: TopContent.

Customers 59

Customers Cross-sell B2C Sales 59

Hubspot

FEBRUARY 3, 2014

Yes, and let’s get on the same page about one thing: You can do successful marketing on Pinterest whether you''re a B2C company selling cars or a B2B company selling software. For instance, it''s best not be too self-promotional, which can be tempting as a business that’s trying to bring traffic to their site.

Cross-sell 78

Cross-sell Networking Follow-up B2C 78

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Promotions are highly visible. Social commerce sales will reach $2.9 There are 2.6

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Lastly, in the channel model , an outside agency or partner sells your product for you. The Self-Service model.

Go To Market 101

Go To Market Process GTM Education 101

Salesforce

DECEMBER 19, 2023

Whether you operate in the business-to-consumer (B2C) or business-to-business (B2B) realm, customers’ expectations have never been higher. When customers feel valued and satisfied, they’re more open to upselling and cross-selling. Why is customer experience important? Increase revenue: Happy customers are willing to spend more.

Customers 69

Customers Contact Cross-sell B2C 69

Hubspot

JULY 18, 2023

To reach (and, ideally, exceed) their quota they: Upsell (for example, convince guests to upgrade from a standard double to a room with a king-sized bed) Cross-sell (i.e., Cooperate with marketing on promotion strategies. You can use them to advertise last-minute deals, promote new packages, and organize competitions.

Commission 68

Commission Hospitality Non-Profits Referrals 68

VanillaSoft

JUNE 21, 2021

Cross-selling – This is when you persuade a buyer to purchase products or services that complement what they’re currently ready to purchase. Next-selling – Do this by following up with a buyer after they purchase a product. Remember – these same B2C buyers are also your B2B decision makers. The benefit?

Cross-sell 59

Cross-sell Retail Sales B2C 59

ConversionXL

JUNE 8, 2017

This accomplished, you would then be able to target your promotions only to people you have real chances to win over (the hesitant prospects) and not cannibalize your margins with people who would have bought anyway (sure buyers). Here are some types of experiences you could develop… Offers, promotional popups, banners, and countdowns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Sales Hacker

JULY 24, 2019

Which, to date, has already promoted about 50 top women sales experts as keynote speakers, consultants, and sales trainers. I found that women wouldn’t apply for a job until they felt 100% ready and qualified, whereas their male counterparts would apply or ask for a promotion when they were only 60% ready. How can you be a part of WSP?

Gaming 99

Gaming Networking Sales Education 99

Gong.io

SEPTEMBER 14, 2022

You can also use them to promote an existing product in a new market. Your go-to-market strategy outlines how you’ll promote your product. For clarity, let’s assume that you’re making a GTM for a B2B product, although B2C brands can follow the same steps. Some software developers will sell through third parties. .

Go To Market 62

Go To Market GTM Launch Promote 62

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. Another option is to use a site like YouTube or Vimeo to promote your videos. How do most visitors feel about video? Example: VAT19.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Gong.io

JULY 11, 2022

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Inside sales reps sell from their office, in stark contrast to outside sales, where sales reps travel to visit clients and close deals on the road.

Inside sales 62

Inside sales Commission Outside Sales Quota 62

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. A cross between a landing page and a “regular” website. 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. I just think you’re selling to people. And at Zoom I have the ability to sell to micro one person businesses all the way up into the Fortune 50. And Gusto is selling to pretty small businesses, right?

Up-sell 64

Up-sell Start-ups Cross-sell B2C 64

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. Long-form = higher intent.

B2B 84

B2B GTM Cross-sell Education 84

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Time to take notes. Anita Nielsen.

Sales 137

Sales Up-sell Start-ups Cross-sell 137