Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Top-shelf customer service The same logic applies to problem resolution.

B2B 131

B2B Cross-sell Pharmaceutical Account management 131

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Martech

OCTOBER 16, 2023

They signify not only the exchange of commitments, such as payment for a service or receipt of that payment but also the fulfillment of that commitment. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. I’m glad you asked!

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Sales Hacker

DECEMBER 14, 2022

Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Don’t sell excitement — sell techniques.

Meeting 123

Meeting Cross-sell Technique Education 123

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Product overview.

E-commerce 117

E-commerce B2C Manufacturing Hospitality 117

Sales Pop!

JANUARY 5, 2023

That mutual benefit came from perceived equality in the value of various goods or services to be exchanged. In our present world, we hear constant complaints, all across the globe, about being charged inflated prices for goods and services. As Frederic Bastiat stated, “When goods don’t cross borders, soldiers will.”

Pipeline 189

Pipeline CRM Intrinsic Networking 189

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Salesforce

APRIL 29, 2022

Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. They need the ability to report outages and issues to a service agent and get support or have a field technician fix the problem remotely. In-person service calls should be scheduled only when the problem calls for it.

Technology 98

Technology Technology Customers Cross-sell 98

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. But three things have changed: There are new sets of tools such as partner ecosystem platforms that automate the co-selling and cross-selling process.

Pipeline 127

Pipeline E-commerce Cross-sell Referrals 127

Martech

SEPTEMBER 11, 2023

As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers. The customer service for the ordering app might be managed by another entity. In some cases, customers were opening a bank account as an end goal to transfer money.

Customers 142

Customers Cross-sell B2B Service 142

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Heinz Marketing

MARCH 16, 2022

Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. They are there to provide 24/7 service which helps both your brand and the website visitor. Smart chatbots lead to higher efficiency in sales and customer service and help lower your costs.

B2B 115

B2B Technology Technology Cross-sell 115

Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. Not only could it answer questions related to whether the brand, product or service should be considered, but it could also route a customer to other agents that can move them deeper into the customer lifecycle. Its not always about selling more. Get that second purchase.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Miller Heiman Group

MARCH 6, 2020

By including customer experience strategy as part of their vision, they can partner effectively with service leaders to improve customer satisfaction, thus driving revenue in the long-term. Why Sales and Service Alignment Matters. When sales discounts the impact of service they lose the chance to deepen critical customer relationships.

Customers 76

Customers Cross-sell B2C B2B 76

Salesforce

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. This means your marketing, sales, commerce, service, and IT teams can be connected on our platform no matter where they’re physically located in the world.

B2C 98

B2C CRM Non-Profits Hospitality 98

Salesforce

FEBRUARY 15, 2023

A marketplace also means you can quickly expand your product catalog, cross- and up-selling products that were once outside the scope of your offerings. Explore the latest directions in B2C and B2B ecommerce Understand emerging commerce trends and solve new challenges. This can be a game changer in terms of productivity.

Cross-sell 98

Cross-sell B2C Entertainment Start-ups 98

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. Personalization is more important than ever.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

E-commerce 92

E-commerce Territory Transportation B2C 92

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. In most cases, it will not.

Customers 122

Customers Objectives and Key Results Cross-sell B2C 122

Sales Hacker

JUNE 26, 2020

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. At this stage, customers look at different companies with the same product and decide who is the better service provider. However, how these steps look and what they entail will be unique for every business.

Referrals 133

Referrals CTR CRM Cross-sell 133

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

ConversionXL

NOVEMBER 29, 2018

Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The biggest gap in any venture is that between a service that is free and one that costs a penny. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it.

Customers 119

Customers Cross-sell Referrals Networking 119

ConversionXL

NOVEMBER 6, 2015

Main problem: understandable, consistent cross-tool reporting. You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. This way, you reduce the risks associated with cross-device pollution. Run tests separately for each type of device.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. CAC is only one metric, but you can use it to understand how your message resonates with different customer segments and which customer segments get the most value from your product or service.

Customers 135

Customers Price Cross-sell Strategize 135

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 72

Cross-sell B2C Sales Represent 72

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. It’s also increasingly digital. initiating chats, serving ads, etc.)

Customers 101

Customers Cross-sell B2C Technology 101

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B 95

B2B Teamwork Referrals Cross-sell 95

Martech

JULY 22, 2022

Committing to customer journey analytics and orchestration requires that every business function — marketing, sales, customer service, product development — contribute data on the points where they touch the customer throughout the life cycle. Here are some of these benefits. Improved alignment among business units. Who will “own” CJO?

Customers 106

Customers Cross-sell Service Education 106

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Having a payment system that’s connected to your CRM takes care of that.

CRM 85

CRM B2C Commission Cross-sell 85

Martech

NOVEMBER 12, 2021

Also there were the partners who offer services for sellers: PickFu, the consumer research vendor, and GETIDA, an Amazon auditing service, for example. Also present were a number of aggregators like Thrasio and Boosted. Online advertising is getting more expensive and difficult, he said.

Cross-sell 107

Cross-sell Manufacturing Price Presentation 107

Martech

MAY 24, 2023

I was temping and the best kind of side jobs were in financial services. And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. And I love how cross-functional it is, especially digital marketing. Q: You called it. Q: Where did you go from there?

Transportation 104

Transportation Cross-sell B2C Drivers/motivators 104

SBI

FEBRUARY 3, 2021

B2B [1] Enterprise [2] Not primarily meant for marketers Primarily meant for sales organizations [3] Are software solutions – not services Eliminating the apples-to-oranges comparisons Category Definitions We’ve also taken care to give the categories names that are easily understood. Nancy Nardin Founder, Smart Selling Tools.

Cross-sell 72

Cross-sell Objectives and Key Results Technical Sales CRM 72

Sales Hacker

NOVEMBER 22, 2019

These issues are not likely to change any time soon, and right now account-based selling is one of the best tools to combat them. At Belkin, we use ABM with an account-based selling (ABSD) framework to do everything from database research to appointment setting. Use social media. Embrace face-to-face meetings.

Lead generation 132

Lead generation Sales B2B Cross-sell 132

Hubspot

JULY 12, 2019

Cross-sell existing customers? Ask yourself which of the following goals is most aligned with your own: Promote a new product or service. B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. Are you trying to reengage dormant customers?

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? It encompasses all efforts necessary to get your products and services into the hands of potential customers, and then convincing them to buy. Gross margin.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Lead Fuze

JUNE 28, 2021

Leads can come from a variety of sources, including advertisements on search engines, banner ads, and other online platforms that offer lead generation services to businesses. Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site.

Lead generation 97

Lead generation E-commerce Commission Real Estate 97