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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. But their Pinterest profile doesn’t promote basic, overused content on topics such as “How to invest”, “Money management apps,” etc. . For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

CTR 114
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Run customer questionnaires to work out your Net Promoter Score (NPS). Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email.

CTR 105
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The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. They paid particular attention to the language clients used, so they could use it in their copy and promotional materials. When we ran an ad in our client’s own language, we saw CTR increase four-fold.

Referrals 133
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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture. The Content Ad above promotes an ebook about supply chain management. Image Source.

CTR 101
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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

Besides offer landing pages, you can use your lead nurturing emails to promote other web pages that help you acquire new customers. Research continues to show that social media isn’t just a platform for B2C companies. Integration With Other Pages. Social sharing can also create new leads while nurturing the existing ones.

CTR 78
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Click-through rate (CTR).

Campaign 101
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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. All this content creation arms our social media manager with a library of resources to promote in unique ways on Facebook. I once went to a marketing conference. I don''t remember the name of it.