Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page. 7) American Marketing Association.

B2B 78

B2B Electricity Education B2C 78

Hubspot

JUNE 26, 2012

Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true!

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. A poor shopping interface, inconsistent part naming, and slow load times were hurting sales. The result?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. Gas and electricity might seem tricky to be creative about, on the surface. 5) CIM Marketing Excellence Awards.

Campaign 78

Campaign B2B B2C Promote 78

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Despite all of the hoopla surrounding the launch of Google+ brand pages last fall, many marketers have resisted spending time on the social network.

Networking 78

Networking B2B Lead generation Promote 78

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Below, you'll find a few of our favorites.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" And, that was the intent all along.

B2B 78

B2B B2C Electricity Engineering 78

Martech

JANUARY 16, 2025

It requires huge investments in data centers and vast amounts of electricity to run them. launched Simpli.fi Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. launched an AI-powered solution for TikTok Messaging Ads. Processing.

Non-Profits 112

Non-Profits Electricity Launch Retail 112

Sales Hacker

JANUARY 21, 2025

Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. And I was curious because me, I’ve always, a lot from B2C marketing. Um, and it does feel like sometimes we’re just like three to five years behind a lot of the trends that are happening and in B2C. Leading a large, remote-first team.

GTM 106

GTM Gambling B2B E-commerce 106

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Even if you have some really innovative stuff, you might have a two-year runway. They’ll always catch up.

A/B testing 162

A/B testing X-functional Price Gaming 162