Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

Campaign 122

Campaign B2B B2C Click Through Rate 122

SaaStr

SEPTEMBER 15, 2023

Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Once they realized they could take the product to more mid-market and Enterprise, they overlaid a field sales motion on top of the inbound motion that was already working. AI was the biggest threat.

Gambling 115

Gambling Electricity Launch B2C 115

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Take a look at what they’re creating. Goldcast.io

B2C 110

B2C Launch B2B Prospecting 110

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Go-to market mechanisms don’t translate.

B2C 98

B2C B2B Non-Profits Launch 98

Martech

OCTOBER 11, 2021

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. We don’t have an official community, but that is something we would like to launch in the new year. Is there another step to be taken?

Customers 109

Customers Account management Real Estate Contract 109

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud.

Technology 104

Technology Technology Launch Service 104

Hubspot

DECEMBER 13, 2022

There’s great precedent for how we shop and buy in our personal lives – B2C companies figured this out a long time ago: While this trend originated in the B2C world, its effects can be felt in B2B as modern buyers come to expect the same great experiences they get as consumers in the B2B buying process.

B2C 78

B2C Price B2B Sales 78

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Of course, CMOs can consult on specific needs.

Non-Profits 123

Non-Profits E-commerce Consult Strategize 123

Sales Hacker

DECEMBER 9, 2019

Anthony’s journey from sales to product to marketing. How to leverage lessons from the B2C world. I transitioned from more of the go-to-market function to product, because part of what I really enjoyed was talking to customers and translating those requirements into something engineers can build. What You’ll Learn.

Pitch 59

Pitch B2C Contract Up-sell 59

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? They don’t go to marketing yet. Guillaume : Keep the mic.

B2C 77

B2C CRM Product Engineering 77

Sales Hacker

JANUARY 21, 2019

How to launch new cities for a global endeavor and how to be successful. In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. We’re going to market in about a month. What You’ll Learn. Welcome to the show.

B2C 18

B2C Territory Follow-up Inside sales 18

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell B2C 52

Hubspot

FEBRUARY 15, 2017

5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Campaign 78

Campaign B2B B2C Promote 78

SBI

AUGUST 6, 2019

ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. ED: To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has become king.

B2B 37

B2B B2C Commission Consult 37

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. It’s not going to stop, right?

Growth 64

Growth Engineering Launch Commission 64

SaaStr

DECEMBER 5, 2019

Our portfolio is 19 strong because we had been making some investments prior to this new mandate and this fund that… We have a $250 million fund we launched last February. One of the things that we said at the very beginning is that we’re not just going to be financial capital. But we have 19 portfolio companies.

Strategize 59

Strategize Strategic partnership Start-ups Up-sell 59

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence. Video Reviews. Prospect Engagement.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Superhuman – announced the launch of some big exciting updates to Superhuman AI.

B2B 84

B2B GTM Cross-sell Education 84

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 87

GTM Pitch Up-sell Start-ups 87

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason. Danielle Perlstein.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Heinz Marketing

FEBRUARY 5, 2018

Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success. ? It’s a pretty exciting opportunity and I feel really grateful and lucky as a marketer to be able to lean into both B2B and B2C skill sets.

Pipeline 60

Pipeline B2B Sales Pitch 60

Martech

JANUARY 6, 2025

A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. New product or service launches. Dig deeper: Whats the role of marketing in a crisis? At product launches, we rely on the product manager. FAQs still appear frequently on both B2C and B2B websites.

Go To Market 128

Go To Market Legal B2C Strategize 128

Sales Hacker

DECEMBER 8, 2017

In summary, the continued evolution of “Sales as a Service” for companies that want the best sales and go-to-market resources but can’t or shouldn’t spend $500K on a CRO. There are plenty of sales reps who are slowly but steadily building their personal brand, and it’s not going unnoticed.

Sales 108

Sales Cross-sell Up-sell Pipeline 108

SaaStr

APRIL 10, 2025

4 Unexpected Learnings from Klaviyo’s Journey Marketing IS sales in B2C : Unlike B2B where sales teams drive revenue, in consumer businesses, marketing owns revenue responsibility entirely. ” This customer love served as a powerful growth engine even before Klaviyo had a mature sales and marketing motion.

E-commerce 71

E-commerce B2C Customers Strategize 71

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 106

GTM Gambling B2B E-commerce 106

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Often, they go for the obvious—stuff like “easy-to-use” email marketing.

A/B testing 162

A/B testing X-functional Price Gaming 162