Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

Launch 108

Launch Cross-sell B2C Represent 108

Martech

OCTOBER 7, 2024

Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see. Google also announced other news about AI and Search.

Retail 121

Retail Launch Price Engineering 121

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. The client understood the importance of launching (or relaunching) a new product category. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 110

X-functional Launch Trust Technology 110

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency. Get MarTech! In your inbox.

Launch 109

Launch Technology Technology Campaign 109

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2C and subscription companies already do this well. From that data, create a feedback dashboard to be shared widely and used by all departments in their work.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Salesforce

AUGUST 1, 2024

This is the anytime, anywhere world of B2C e-commerce. This is changing, though, as today’s B2B buyer is just as digitally savvy as their B2C counterpart — and they expect the same exceptional service. When it comes to B2B vs B2C e-commerce, the gap is narrowing. What’s the difference between B2B ecommerce and B2C ecommerce?

B2C 64

B2C E-commerce B2B Drivers/motivators 64

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

Launch 78

Launch B2C Technology Technology 78

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you. They’ll see this content in their notifications, feeds, and email inbox.

B2B 108

B2B Legal Entertainment Follow-up 108

Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech. This gives marketers one central point to keep up to date with new AI functionalities.

Launch 117

Launch Campaign Education Product 117

Martech

SEPTEMBER 26, 2022

At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge. The post Walmart launches Roblox metaverse experiences appeared first on MarTech. Here, users can earn virtual coins and other virtual goods, aka “verch.” Image: Walmart.

Launch 113

Launch Electricity Strategic partnership Gaming 113

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data.

B2C 72

B2C Sports B2B Launch 72

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

SEPTEMBER 23, 2024

Dig deeper: Postie launches CRM Optimization for direct mail Mail: The positives. It lies around until someone bothers to throw it away and it can be seen by whole households and not just the individual blinking briefly at the screen. It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing.

CRM 113

CRM Launch Service Process 113

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Outside of B2C, you probably need one. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake.

Launch 105

Launch Product CRM Cross-sell 105

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Gap rolled out special wearables for virtual pets.

Launch 109

Launch Gaming Campaign Product 109

Martech

AUGUST 25, 2022

The post IHeartMedia launches metaverse hub iHeartLand in Fortnite appeared first on MarTech. But metaverse activations aren’t just about reaching specific game audiences, they’re about a new generation of cross-promotion. State Farm Park in iHeartLand. Image: IHeartMedia.

Launch 119

Launch Entertainment Gaming Promote 119

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care.

Campaign 119

Campaign Promote Launch Gaming 119

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

NOVEMBER 13, 2024

For businesses looking to include RCS into their own platform and solutions, Sinch offers the Provisioning API, which expedites the launch of RCS campaigns for clients. From here they can also monitor active campaigns. Provisioning API. ” Conversational tool.

Customers 106

Customers Campaign Launch Networking 106

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”

Launch 105

Launch Retail Technology Technology 105

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 112

Launch Trust Campaign Technology 112

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. 96% of B2C marketers say that Facebook is a valuable marketing platform. We’ve created some — like our Product Launch funnel — for selling new products…. These aren’t perfect, of course. Over To You.

Launch 264

Launch B2C Gaming Campaign 264

Martech

NOVEMBER 29, 2022

Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Get MarTech! In your inbox. Processing.

Launch 106

Launch CRM Retail B2B 106

Martech

JUNE 8, 2022

The post Salesforce launches pilot NFT cloud appeared first on MarTech. It’s intriguing to hear how NFTs can fit into that framework. Also, don’t overlook the Commerce Marketplace, allowing merchants to behave like their on Amazon without leaving the Salesforce eco-system.

Launch 106

Launch Commission Retail Campaign 106

Hubspot

AUGUST 20, 2024

This is choice paralysis in a nutshell, and it’s not just a B2C problem. Many concepts around buying experience are migrating from the B2C space into B2B, and with good reason. Shortly after Creative Cloud launched, they had 700,000 customers sign up. Highlight popular options and best-sellers.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. car buyers interested in the latest model of the Toyota Crown. The app-free AR experience was developed in partnership with Yahoo. Get MarTech! In your inbox. Subscribe Processing.

Launch 106

Launch Angle Drivers/motivators Education 106

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech. Image: OUTFRONT Media.

Launch 111

Launch Campaign Up-sell Technology 111

Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. This is why, by 2002, the company had an 80% search market share.

Commission 118

Commission Market share Engineering Launch 118

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

Martech

OCTOBER 23, 2024

The asset experiments feature for Performance Max with product feeds will launch in beta later this year. Ad Rank now determines serving priority between Standard Shopping and Performance Max campaigns. Improved flexibility in managing multiple campaign types. What’s next. Bottom line. Email: Business email address Sign me up!

Campaign 113

Campaign Launch Process Product 113

Martech

AUGUST 15, 2024

Shapiro+Raj , a global insights company, launched its interactive AI personas platform. They will let joint clients use genAI to reduce the time needed to understand data, produce insights and distribute the information across the organization.

Commission 121

Commission Engineering Launch Conversion 121

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

Launch 101

Launch Technology Technology Clients 101

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers.

Contract 111

Contract Launch Campaign Meeting 111

Martech

AUGUST 1, 2023

The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech. Image: The Metropolitan Museum of Art, Roblox.

Launch 98

Launch Gaming Process Product 98

Martech

MARCH 29, 2022

launches new solutions for the app ecosystem appeared first on MarTech. Read next: What you need to know about mobile game advertising. Get the daily newsletter digital marketers rely on. Processing.Please wait. The post Data.ai

Launch 98

Launch Price Gaming Growth 98