Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Mindmatrix launched BridgeAI, a solution for ecosystem orchestration.

Launch 85

Launch B2C Technology Technology 85

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 114

Launch Campaign Trust Technology 114

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads. Processing.

Technology 110

Technology Technology Networking Launch 110

Martech

AUGUST 15, 2024

Technology companies have spent about $196 million this year through Aug. Shapiro+Raj , a global insights company, launched its interactive AI personas platform. Also, 55% said dealing with a chatbot would get them to stop doing business with a company. 8 on TV commercials about AI in some way, according to TV measurement firm iSpot.

Commission 123

Commission Engineering Launch Conversion 123

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 117

GTM X-functional Pipeline Construction 117

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Finding and engaging with creators and then agreeing on terms takes time.

Launch 113

Launch B2B Campaign Follow-up 113

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data.

B2C 78

B2C Sports B2B Launch 78

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. They plan to launch additional plugins for Microsoft Bing and Google Bard. The go-to-market platform launched Post-Meeting Briefs within the company’s Chorus conversational intelligence platform.

Technology 104

Technology Technology Launch Service 104

Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech. This gives marketers one central point to keep up to date with new AI functionalities.

Launch 120

Launch Campaign Education Product 120

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care.

Campaign 121

Campaign Promote Launch Gaming 121

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. The experience is powered by KERV Interactive and uses AI technology to identify objects that appear in episodes of “Below Deck Mediterranean.” Must ShopTV. in a statement.

Launch 106

Launch Retail Technology Technology 106

Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. The post Salesforce launches pilot NFT cloud appeared first on MarTech. “It’s really about driving engagement and community,” he said.

Launch 107

Launch Commission Retail Campaign 107

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

Launch 101

Launch Technology Technology Clients 101

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech. Get MarTech!

Launch 113

Launch Campaign Up-sell Technology 113

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. want shorter, faster sales cycles? Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. The app uses the Intelligence Connectors for B2C Commerce Cloud and other commerce platforms like Amazon to connect orders and product-level data to campaign data.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Martech

AUGUST 22, 2024

Nothing is fully implemented until your team is comfortable using it, so be sure to have a thorough adoption plan that includes post-launch support, such as user office hours to facilitate live Q&A,” said Samani-Sprunk. As these wins pile up, also take into account the users across the organization and make ease of use a priority.

CRM 120

CRM Customer Relationship Management Relationship Management Follow-up 120

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. B2B and B2C marketers say email is essential.

B2C 120

B2C Drivers/motivators Objectives and Key Results B2B 120

SaaStr

AUGUST 4, 2021

We just launched the entire SaaStr Annual 2021 Agenda !! From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. Why Intent is the New Lead: 2021 State of Marketing Technology with Marqeta’s CMO Vidya Peters. Hey SaaStr Fans, It’s here!

Launch 81

Launch B2C Growth B2B 81

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content.

B2C 120

B2C Launch High impact Market share 120

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Read more here. Why we care.

B2B 119

B2B E-commerce Customers B2C 119

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What marketing technology is needed for personalization? B2C personalized marketing examples. Examples of personalized marketing.

E-commerce 120

E-commerce B2C B2B Campaign 120

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. Predict ad performance before launching campaigns. And much more.

B2B 115

B2B Technology Technology Cross-sell 115

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. It is currently backed by Centerbridge Partners and employs 900 people.

E-commerce 117

E-commerce B2C Manufacturing Hospitality 117

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. The reason? Keyword blocking. Read more here. Read more here.

B2B 113

B2B Electricity Retail B2C 113

Hubspot

JULY 25, 2018

Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Nike is a classic B2C example. Nike launches shoes and apparel designed to help the avid runner stay on the road a bit longer. Target Market Examples. Atlassian target market.

Healthcare 97

Healthcare Sports B2C Construction 97

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

SEPTEMBER 19, 2024

Viant Technology’ s ViantAI is an autonomous programmatic advertising platform. CortexClick launched a self-service content generation platform explicitly designed for developer tools, cloud, and enterprise SaaS companies. VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service.

Campaign 61

Campaign Launch Technology Technology 61

Martech

OCTOBER 16, 2023

Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. But with the rampant adoption of more data and information, better technology and greater sophistication, we need to rethink. You don’t have to perfect the entire journey before you launch but look for ways to improve it.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Hubspot

MAY 19, 2020

It's a process that's years behind the seamless B2C experiences we now expect. If marketers launch an ABM strategy in isolation, their colleagues in sales will quickly find themselves on the backfoot, scrambling to react to the new types of leads landing in their laps. Myth #2: ABM is for Big Companies Only.

B2B 96

B2B B2C Launch Campaign 96

Salesforce

SEPTEMBER 20, 2022

Here, we’re talking about all the developers who work with Salesforce technologies to build solutions for our customers and partners. Most developers who work with Salesforce technologies build custom business apps and solutions. The technology and language landscape for Salesforce is rich and broad. HIT THE TRAILS.

SQL 95

SQL B2C Technology Technology 95

Heinz Marketing

MAY 28, 2021

You finally launch that perfectly crafted campaign, and the recipient of your message thinks to themselves, “I’m not interested in [insert topic] – I’d rather not clutter up my inbox with irrelevant information. This might be more geared towards B2C type communications. Content-Based.

B2C 124

B2C Campaign Retail Start-ups 124

Salesforce

JUNE 24, 2022

During that time, global same-site sales rose 44% for B2C businesses and 95% for B2B brands. As supply chain issues and operating costs rise across industries amid a changing technology landscape, connecting with your customers is harder than ever. Best Breakthrough Industry Launch. Best for Personalization.

Retail 96

Retail B2C Manufacturing Technology 96

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. Your stack, then, is your unique combination of marketing technology. Now they’ve launched a mobile app.

GTM 124

GTM X-functional CRM Technology 124

Hubspot

MAY 23, 2013

Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report , and we used the mounds of research there to try to, you know, "give the people what they want.". However, B2C companies do struggle to find customers through LinkedIn with only 22% responding that they did acquire a customer there. (I

B2C 78

B2C Customers Pharmaceutical Retail 78

Salesforce

JULY 29, 2021

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get the guide.

B2C 98

B2C A/B testing B2B Campaign 98

Pointclear

AUGUST 18, 2015

Instead, they embrace trendy marketing and sales concepts, ever-evolving marketing channels and the promise of technology to deliver the revenue results they need to grow. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Purchased technology to score and nurture leads. Data quality.

B2C 89

B2C B2B Pipeline Technology 89