Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 108

Government Technology Technology B2C 108

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. Smart companies borrow heavily from practices and automation technology at all parts of the journey to optimize along the entire chain. Many B2C and subscription companies already do this well. Personalized communication.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Martech

NOVEMBER 27, 2024

Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers. Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge?

B2C 119

B2C Launch Gaming B2B 119

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Get MarTech! In your inbox.

Launch 109

Launch Technology Technology Campaign 109

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 115

Technology Technology B2C Government 115

Search Engine Land

JULY 18, 2024

For instance, if AI generates any text about technology topics, you’re sure to see some form of this phrase: “In today’s fast-paced digital landscape, ….”) Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Consider adding any of the following to your article: Custom graphics.

B2C 107

B2C B2B Technique Represent 107

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. We’ve had other tools in the marketing technology stack, things like Salesforce Marketing Cloud. Helping businesses and their employees together is how we think about that.”

B2C 106

B2C Government Represent Consult 106

Martech

NOVEMBER 21, 2024

” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. The words sounded strangely familiar.

Customers 144

Customers B2C Service Clients 144

Martech

FEBRUARY 7, 2025

If that’s not marketing technology in action, I don’t know what is. Whether you’re a Burger King fan or not, the Whopper Detour was a brilliant example of creatively using technology in marketing. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution.

Contract 96

Contract Non-Profits Hospitality Negotiate 96

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Not exactly a representative group.

Launch 78

Launch B2C Technology Technology 78

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 131

Non-Profits Engineering Price Market share 131

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads.

Technology 108

Technology Technology Networking Launch 108

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. The post New releases for AI-powered marketing technology appeared first on MarTech. As a result, more and more AI-powered solutions are being announced every day. Get MarTech! In your inbox.

Technology 103

Technology Technology Launch Service 103

Martech

SEPTEMBER 22, 2022

But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Here are three important ways that brands need to leverage technology to make sure the customer remains the top priority.

Technology 106

Technology Technology Customers Meeting 106

Martech

MARCH 14, 2023

The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 This might be some of the opportunity STG sees in their acquisition, as they are a private equity firm focused on software and data technology. In your inbox.

Technology 100

Technology Technology Closing Customers 100

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 110

X-functional Launch Trust Technology 110

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 125

CRM Technology Technology Engineering 125

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. surveyed 1,000 B2B and B2C marketing professionals in March.

B2C 121

B2C Transportation B2B Technology 121

Martech

SEPTEMBER 13, 2024

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Launch 111

Launch Pitch Represent B2B 111

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 123

Manufacturing Legal Trust Retail 123

Sales Pop!

JULY 2, 2022

This has led to the use of sales technology (including artificial intelligence) being used to try and optimize humans through technology instead of educating them. This radical shift in thinking goes well back before the advent of technology, having its beginnings in the field of economics. Where did we go so wrong?

CRM 217

CRM Pipeline Education Sales 217

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

AUGUST 8, 2024

These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers. This allows brands and agencies using the Onetag Smart Curation platform to access Dstillery’s pre-built models through private marketplaces.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

OCTOBER 9, 2024

AI innovation: Government intervention could hinder American technological leadership in AI at a critical time. Based on the DOJ’s suggested changes, Google highlighted five risks in a blog post today: Privacy and security: Sharing search queries and results with competitors could compromise user data.

Government 119

Government Legal Promote Engineering 119

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 112

B2C Drivers/motivators Technology Technology 112

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. Adoption is already underway.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

APRIL 2, 2025

Helpful tools and resources With the advancements in technology and AI, there are now many resources that can make the audit process more manageable. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Martech

JUNE 4, 2024

In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Older male, less educated, anti-technology in general. B2C and D2C are more exposed. Take our brief 2024 MarTech Replacement Survey Muhl concurs that most consumers don’t understand the technology.

B2C 106

B2C Healthcare Education Technology 106

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 135

B2B Customers B2C Cold Call 135

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology.

B2C 125

B2C Niche B2B Presentation 125

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. B2B and B2C marketers say email is essential.

B2C 117

B2C Drivers/motivators Objectives and Key Results B2B 117

Sales Pop!

SEPTEMBER 6, 2023

The Consumerization of Experience: A Paradigm Shift As technology blurs the boundaries between industries, the consumerization of experience becomes a pervasive phenomenon. Marissa’s discourse underscores this shift—customers, whether in B2B or B2C landscapes, now expect seamless, intuitive, and delightful experiences.

Hospitality 162

Hospitality Customers B2C Technology 162

Martech

AUGUST 29, 2024

The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. AI capabilities.

Retail 125

Retail Campaign Technology Technology 125

Martech

APRIL 9, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The post 5 stories for marketers coming out of Google Cloud Next 2025 appeared first on MarTech. Papa Johns also plans to build an AI-powered chatbot that can handle common customer inquiries and seamlessly escalate complex issues to live agents.

B2C 72

B2C Sports B2B Launch 72

SaaStr

JULY 22, 2022

Franklin stated, “The good thing about SaaS businesses is that technology is the solution our customers are seeing as the way that they’re going to automate themselves, get more productivity, more efficiency, and just help businesses run better.” Varni weighed in from a different market perspective, particularly B2C.

B2C 112

B2C Territory Legal Technology 112

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me.

Customers 107

Customers Commission Customer Relationship Management Retail 107