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Exceeding customer expectations … say hello to repeatbusiness and referrals. Even better, I love to share that with clients and … most folks that I worked with during my 45 plus years of B2B sales experience have had very little knowledge of what they are thinking about buying. It’s a win win for both of us!
While I have spent most of my adult life hiring and training salespeople, it has been two years since my last new hire and that was for a client. Well, here I go again and once again for a client. People, and salespeople, are notoriously bad at the little things like being responsive and setting and then exceeding client expectations.
These are the business process owners and they represent the end users. Responsible for maintaining effective communication between users and consultant, scheduling and directing client subject matter experts, and ensuring smooth project progress. appeared first on Adaptive BusinessServices.
Becoming this will naturally lead to exceeding your customer’s expectations and this leads to sales, repeatbusiness, and referrals. Neither of us knew anything about these folks although they had done business with the company before. Before we met with the client, we did our research. I talk about being R.U.M.
A prospective client had a 3×5 card, generally with their business card stapled to it, and this was used to keep track of activities. Of course, things can get complicated when you are juggling 100’s of clients, prospects, and active deals. Revenues are the lifeblood of your business. This was our contact record.
I will always look for ways to maximize my chances for securing the sale and that means focusing on repeatbusiness from existing customers as well as referrals to new ones. Choose your deals carefully – Lots of questions here … Do they meet my Ideal Client Profile? If not … buh bye. That’s wants , not needs.
Manage Business Workflows Across Departments – Think beyond sales and create multiple workflows to track repeatablebusiness processes from a variety of outreaches, including; hiring, influencer marketing/PR, fundraising, professional network building, etc. appeared first on Adaptive BusinessServices.
Practice clear communication – With other team members as well as with clients. Referrals and repeatbusiness, from all sources, will increase dramatically. As an example, referrals, repeatbusiness, and better prospects will ALWAYS result in higher closing ratios. Listen – Take notes.
Lasting relationships = repeatbusiness and referrals. You will first want to identify those who are most likely to do business with you or to refer you to those who will. Define your Ideal Client Profile. Define your Ideal Client Profile. Acquiring new clients is expensive. If you don’t … nada.
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