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Electric Sign Sales Case Study – Hiring, Training, & CRM

Adaptive Business Services

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. He did not have a B2B sales background (he was a banker), no electric sign experience, and he was new to Boise so he had few connections. They also had lost their sales manager to another health issue.

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You Like Nimble CRM & You Want To Go DIY

Adaptive Business Services

Where I came from, the electric sign business, that would be one or two sales at most. What would it be worth to you to be able to … Have all of your contact information and a record of your previous, and future, engagements in one convenient record? Not have to rely on your memory to complete promised tasks on time?

CRM 71
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Customizing Nimble CRM for the Signage Industry [Video]

Adaptive Business Services

Contact record tags which can be named and created on the fly. Reorder, or hide, blocks of information on contact records. My background is in the electric sign business which is a custom manufacturing industry. Customized pipelines with deal stages including the maximum number of days in each stage. Custom activities.

CRM 77
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A Simple 3-Step Plan for Selling Success

Adaptive Business Services

When a client, or a potential client, contacts you they either have a question or a problem or maybe they even want to give you money. My background is the electric sign industry and very few people are aware of what it takes to bring a signage project to completion. Step #1 – Respond How simple does it get?! Team members.

Sell 71
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Nimble CRM Introduces Workflows and You’re Gonna’ Love Them!

Adaptive Business Services

For several years now Nimble has offered a way for you to create and to track business opportunities or deals. This includes creating the deal, associating it to a contact or company record, tracking the deal through a pipeline (your process for closing this deal), and generating forecasts based on your pipeline(s). Watch the video!

CRM 71
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Fundamentals of Sign Sales Part II

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Review landlord requirements (if not on file, contact them and get these before your 1st meeting).

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Becoming a Master Networker – Power Partners

Adaptive Business Services

Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. Next, I began to systematically contact every commercial realtor, architect, developer, and construction company who I had worked with previously on a signage project. Additionally, I wanted to work on a commission only program.