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Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. These are at the very least warm calls and are more likely referrals. More importantly, they had no fear that this referral would come back to bite them in the butt. Referrals 101. That’s what. Makes sense.
I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. In that regard, I’d like to see my customers invest in multiple services when they choose to invest in one. One obvious area in securing client testimonials and referrals.
My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Everybody sells – Think about referrals from other team members. Competitors did not.
Networking groups have fed me consistently throughout the years and they have yielded several million dollars in sales as a direct result of referrals and that is the magic word. Would you rather make cold calls or follow-up on a referral? I did so with a local electric sign company. Pays for a lot of dues.
My background was in the electric sign industry which is custom manufacturing. You might get a shot at future business but, you will likely be competing for others for that opportunity. Referrals are unlikely. “Did I make the right decision?”. And, all of these are tied directly to … expectations. Setting expectations.
Lasting relationships = repeat business and referrals. Relationships, like referrals, must be earned and they require consistent engagements. You will first want to identify those who are most likely to do business with you or to refer you to those who will. I like referrals. Are you referral worthy?
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