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Custom electric signs … winner winner, chicken dinner! My preference is for new vs. repeatbusiness depending on dollar value. For me, electric signs checked all of the boxes. While I had at least some success in all of the industries I worked in, I was the most successful, and the happiest, in the electric sign industry.
My background is the electric sign industry. Manage Business Workflows Across Departments – Think beyond sales and create multiple workflows to track repeatablebusiness processes from a variety of outreaches, including; hiring, influencer marketing/PR, fundraising, professional network building, etc.
Farmers , on the other hand, excel at servicing existing customers and farming them for consistent repeatbusiness. Depending on your business model, you will probably need both. . The easiest way to explain my philosophy is to discuss it in the context of my former industry … electric signs. I would make $500.
Lasting relationships = repeatbusiness and referrals. You will first want to identify those who are most likely to do business with you or to refer you to those who will. My background was in the electric sign industry so, for example, new commercial construction = a potential need for signs, space, furniture, moving, etc.
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