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Sales Process Example – Electric Signs

Adaptive Business Services

The post Sales Process Example – Electric Signs appeared first on Adaptive Business Services. If you are not a sign company … feel free to modify it to suit your own specific needs. You get the idea!

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Electric Sign Sales Case Study – Hiring, Training, & CRM

Adaptive Business Services

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. He did not have a B2B sales background (he was a banker), no electric sign experience, and he was new to Boise so he had few connections. They also had lost their sales manager to another health issue.

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Now Offering Specialized Sales Related Services for the Signage industry

Adaptive Business Services

My roots also include the industry that I still consider to be the highlight of my almost 45 year B2B sales and management career … signage and, starting today, we are offering specialized sign sales services to this market segment. I spent my life in B2B sales and over 15 years in the electric sign industry. Sign Sales Training.

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Uncovering a Customer’s Budget

Adaptive Business Services

Now then … They may not know how much your service will actually cost – Educate them! Of course, this will vary by product, service, and by the buyer’s level of expertise in these areas. Do they buy on price alone vs. value, quality, or service? There are a huge number of variables in electric signs.

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Becoming a Master Networker – Power Partners

Adaptive Business Services

Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. They are in the unique position to introduce you to others who might need your services. This would comprise a professional services power partner subset. Additionally, I wanted to work on a commission only program.

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High Value Deals Are Often Easier To Secure

Adaptive Business Services

Providing that you and your firm are capable of servicing them, high value deals are often much easier to secure than are smaller ones. Less capable firms will generally not be invited to compete Not every firm has the ability to service larger accounts. They are also easier to keep, but you have to continue to work to ensure that.

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Finding Your Niche in a Sales Career

Adaptive Business Services

Custom electric signs … winner winner, chicken dinner! For me, electric signs checked all of the boxes. While I had at least some success in all of the industries I worked in, I was the most successful, and the happiest, in the electric sign industry. Office equipment was a winner. Computers and software … ok, but not awesome.

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