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Mantra – a word or phrase that is repeated often or that expresses someone’s basic beliefs – The Britannica Dictionary – The following are the six simple business (selling) rules that I live by … You must be perceived as being different … It’s crowded out there.
Selling has also become more complex and this is largely due to changes in buyer behaviors. You got my business today but there is nothing that says that you will be awarded that in the future. Now you have a customer, and probably for life, who will happily give you repeatbusiness and referrals. So many competitors.
Becoming this will naturally lead to exceeding your customer’s expectations and this leads to sales, repeatbusiness, and referrals. From what I have seen, this is the new normal for selling and why not? Neither of us knew anything about these folks although they had done business with the company before. Guess what?
This is pretty easy to understand if your perception is that CRM will, at best, inhibit your selling. They may even be satisfied with their current level of performance and this might be due to one or more cushy accounts that will deliver reliable repeatbusiness … until they don’t. Sell the benefits. Secure their buy-in.
Selling is not a “chicken or egg” riddle. In today’s world of social selling, this task falls into two disciplines … being found and finding. Get your profiles in order – This is job #1 and do not, do not , become active in social selling until your social profiles are looking spiffy. Think of your best customers.
One of the most basic tenets of selling is that you are going to have to figure out ways to stand out in a crowd. Repeatbusiness. It’s selling without … actually selling. . Referrals and repeatbusiness, from all sources, will increase dramatically. Very crowded! You need to be … R.U.M.
I do integrate behavior and selling skills assessments into this process, but only with the top candidates. I will assume that what I see during the interview process I will also see during training, how they will work with potential clients, and what will be their ability to earn repeatbusiness and referrals. It’s my reward.
Some might also include cadence as a part of this process which will, among other areas, define the frequency of selling steps. This is where referrals and repeatbusiness are born. Simply put, a sales process defines the steps in a sale that are proven to work so that this success can be consistently replicated.
However, in selling situations, there is rarely enough time to do either. A win is the natural culmination of a selling process well done! Speaking of expectations … there are only 3 possible outcomes from any selling engagement …. You exceeded their expectations – Referrals and repeatbusiness.
I switched to selling (I was working part time in retail) and I took an accelerated one-year course at the local community college. My preference is for new vs. repeatbusiness depending on dollar value. The post Finding Your Niche in a Sales Career appeared first on Adaptive BusinessServices. How about you?
Educate vs. sell – Establish yourself as the authority. Beware of selling vs non-selling time. Selling time is for being in front of a customer. Non-selling time is for prep and paperwork. Referrals and repeatbusiness, from all sources, will increase dramatically.
After I sell a sign, it has to go through various stages of approval, manufacturing, and installation in order to complete the order. Use Pre-Built Workflow Templates or Create Your Own – Save time by utilizing ready-to-use workflow templates with pre-defined stages and fields designed for many common business use cases.
There are so many aspects to selling and each would need to be performed to perfection. I will always look for ways to maximize my chances for securing the sale and that means focusing on repeatbusiness from existing customers as well as referrals to new ones. On the surface, a pretty simple plan.
Revenues are the lifeblood of your business. Nothing happens until somebody sells something. We not only want to secure new customers, we need to increase business with our existing clients. Focus on those prospects who are most likely to do business with us. This is only a very short list of potential benefits.
Farmers , on the other hand, excel at servicing existing customers and farming them for consistent repeatbusiness. Depending on your business model, you will probably need both. . The post Sales 101 – Big Game vs. Varmint Hunting appeared first on Adaptive BusinessServices.
Salespeople are the lifeblood of the business and nothing, I mean nothing, happens until somebody sells something. Salespeople are rewarded for selling your products and services as this is their job and good salespeople are hardwired to perform it. I based my entire selling career on these two sectors. Motivating?
Selling is based on creating relationships. Lasting relationships = repeatbusiness and referrals. You will first want to identify those who are most likely to do business with you or to refer you to those who will. Relationships, like referrals, must be earned and they require consistent engagements. I like referrals.
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