Differentiation – The Secret Sauce of Selling
Adaptive Business Services
JUNE 12, 2024
You got my business today but there is nothing that says that you will be awarded that in the future. Now you have a customer, and probably for life, who will happily give you repeat business and referrals. You made a sale but not a customer. Exceeding expectations? They are yours to lose. It goes back to pain aversion.
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