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This is pretty easy to understand if your perception is that CRM will, at best, inhibit your selling. An Implementation Workshop addressing the following should be performed to define how Nimble will be set up and configured for your business. Sales, Marketing, and Business Processes to be supported. Sell the benefits.
One of the most basic tenets of selling is that you are going to have to figure out ways to stand out in a crowd. Repeatbusiness. Just don’t muck it up by becoming lazy, overconfident, or complacent! It’s selling without … actually selling. . appeared first on Adaptive BusinessServices.
Selling has also become more complex and this is largely due to changes in buyer behaviors. Non-responsive Pushy Poor follow-up Did not keep commitments They knew nothing about my business or my needs Did not meet my expectations I never knew where we were in the process They did not listen They got it wrong! Think about this.
I do integrate behavior and selling skills assessments into this process, but only with the top candidates. Like the military … break them down and build them up. For that matter, my selling style has also evolved, substantially, through the years. I also think that, the holy grail of selling, the “close” is highly overrated.
However, in selling situations, there is rarely enough time to do either. A win is the natural culmination of a selling process well done! Speaking of expectations … there are only 3 possible outcomes from any selling engagement …. You exceeded their expectations – Referrals and repeatbusiness.
Educate vs. sell – Establish yourself as the authority. Additionally, you pop up at the least expected times with unexpected items of value. Beware of selling vs non-selling time. Selling time is for being in front of a customer. Non-selling time is for prep and paperwork.
A prospective client had a 3×5 card, generally with their business card stapled to it, and this was used to keep track of activities. It was also used to ensure that follow-up tasks were completed when due. Revenues are the lifeblood of your business. Nothing happens until somebody sells something.
There are so many aspects to selling and each would need to be performed to perfection. I will always look for ways to maximize my chances for securing the sale and that means focusing on repeatbusiness from existing customers as well as referrals to new ones. On the surface, a pretty simple plan. Clarify and confirm.
Some might also include cadence as a part of this process which will, among other areas, define the frequency of selling steps. Follow-up – Beware of buyer remorse. This is where referrals and repeatbusiness are born. Think steps in a pipeline or a yes/no flowchart. Now your work really starts! Make it social!
Salespeople are the lifeblood of the business and nothing, I mean nothing, happens until somebody sells something. Salespeople are rewarded for selling your products and services as this is their job and good salespeople are hardwired to perform it. I based my entire selling career on these two sectors. Motivating?
Selling is based on creating relationships. Lasting relationships = repeatbusiness and referrals. You will first want to identify those who are most likely to do business with you or to refer you to those who will. These actions will clean up your newsfeeds and, once again, allow you to focus. I like referrals.
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