Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. Historically, they have known that marketers needed support with cross-campaign attribution.

Campaign 100

Campaign Launch Trust Networking 100

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Martech

JULY 25, 2024

They oversee large-scale public space projects, the likes of the Harvard and Yale University theaters, the theater and auditorium that was done for Apple headquarters in California. The occasion was the launch of the album “Materia (Pelle)” (“Material (Skin)”) by Marco Megoni.

E-commerce 124

E-commerce Hospitality Angle Manufacturing 124

Cience

OCTOBER 6, 2020

Create a specific ICP for every outbound marketing campaign you perform, and use it as a map for finding the highest number of quality leads. Here’s an example – Location (United States, California), Titles (CEO, VP of Technology), Company Size (51-200 workers), Main Keyword (Marketing Agency).

B2B 105

B2B Lead generation Contact CRM 105

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. So, how do you create a successful video marketing campaign?

Technique 98

Technique A/B testing Campaign Promote 98

Martech

JUNE 8, 2022

Clean rooms were launched as a secure data hub where marketers can store their data and create second-party audiences with cross-over brands or publishers. While the identity landscape is bound to keep changing in the coming year, Marketers can get their houses in order and be ready for future changes. Get acquainted with clean rooms.

Construction 124

Construction Drivers/motivators Follow-up Trust 124

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Salesforce

NOVEMBER 12, 2021

The exponential effect of thousands of employees praising the company they work for engenders a longer-lasting brand halo than any “trust-building” advertising or marketing campaign can pull off. Consider Apple’s “Think Different” campaign that featured great minds such as Albert Einstein and Martin Luther King Jr.

Trust 98

Trust Campaign Launch Follow-up 98

Hubspot

JANUARY 21, 2019

Airbnb, a community marketplace for people to list and book accommodations around the world, was founded in 2008 out of San Francisco, California. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Since then, Airbnb has grown to 1,500,000+ listings in 34,000+ cities worldwide.

Territory 101

Territory Hospitality Trust Campaign 101

Hubspot

NOVEMBER 19, 2018

However, it's worth noting that virtual reality (VR) headset manufacturer Oculus is launching a major, star-studded ad campaign in the days leading up to Thanksgiving. Here in Massachusetts, the trend points toward "cultural center," whereas in California, the most popular search seems to be for "city courthouse.".

Manufacturing 78

Manufacturing Gaming Launch Follow-up 78

Hubspot

AUGUST 4, 2016

For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. What’s more, Google provides very good reports on AdWords campaign performance, and any suspicious activity is quickly exposed. Example: I have a friend in Southern California that specializes in car wraps.

User Experience 60

User Experience Campaign Launch Promote 60

Hubspot

JULY 24, 2012

In March 2004, Google launched a private beta of their free email service, Gmail. Over the months following the launch of the beta program, Google began to roll out invitations to more and more users. The story of Gmail’s launch teaches us something important about getting more people saying “yes” to our offers.

Technique 78

Technique Launch Promote Construction 78

Hubspot

AUGUST 31, 2012

While it was clear that Nike was a brand focused on footwear and sportswear, no one knew exactly what it stood for until 10 years later when the "Just Do It" campaign debuted. That's right, the "I'm Lovin' It" campaign didn't launch until 2003, but still stands tall in 2012. Nike was founded in 1978. A little over 60.

Launch 78

Launch Campaign Education Service 78

Hubspot

MAY 26, 2020

In March, Sweet Farm, an animal sanctuary based in California, launched a campaign where animal-lovers could invite one of the organization's goats, llamas, cows, or other animals to video calls. The campaign is cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Sweet Farm.

Service 101

Service Clients Campaign Represent 101

Search Engine Land

MARCH 5, 2023

Report: 51% of website hacks related to SEO spam 2019: These hacks target websites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google and other search engines. Google “Search Plus Your World” To Launch Beyond US? There were some manual control options.

E-commerce 84

E-commerce Launch Engineering Campaign 84

Hubspot

DECEMBER 8, 2020

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Image Source.

Entertainment 101

Entertainment Gambling Price Campaign 101

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. 1) Facebook launches Messenger Day. Source: Facebook.

Launch 78

Launch Objectives and Key Results Pitch Networking 78

Search Engine Land

MARCH 7, 2023

Google amplifies musicians in Google search through the Google Posts platform 2018: Google launched Google Posts to all musicians who had Knowledge Panel details in search. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Engineering 81

Engineering Launch Networking Entertainment 81

Hubspot

NOVEMBER 15, 2016

We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out below for some unique inspiration for your next big campaign. 14 Unusual Brand Promotions. 1) Nivea Kids Sunscreen. Spoiler alert: They didn't vote for it. 2) Milka Chocolate. 7) UberPOOL.

Promote 78

Promote Product Campaign Launch 78

Hubspot

JANUARY 23, 2018

Sales and Marketing, good news: Working together on LinkedIn campaigns is easier than ever before, thanks a new integration between Sales Navigator and Campaign Manager. LinkedIn recently launched DealBook: A straightforward tool that gives sales managers complete visibility into all the deals in the hopper.

CRM 101

CRM Contact Networking Sales 101

Hubspot

JULY 16, 2013

However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends , Coors never actually ran an ad campaign featuring any of these slogans. The Story: When expanding into Mexico, the Dairy Association''s hugely successful "Got Milk" campaign was not so well received. 2) Dairy Association. True or False?

Gambling 78

Gambling Territory Campaign Promote 78

Hubspot

FEBRUARY 6, 2013

This popular brand of skincare and shower products got playful back in 2004 when it launched Dove's Campaign for Real Beauty , where women of all shapes, sizes, and ages showed how comfortable they were in their own skin. valentina #vine #video What's in your @ botkier Valentina Mini? fashion #function vine.co/v/bnubitrPqiO.

Entertainment 78

Entertainment Launch Campaign Gaming 78

Hubspot

JUNE 14, 2021

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Minority founders often start bootstrapped, launch crowdfunding campaigns, or even try and raise initial funding through family and friends. Apply for Minority Business Grants.

Government 100

Government Agriculture Territory Finance 100

Hubspot

SEPTEMBER 14, 2015

The best ones engage their visitors with fun photos, videos, and campaigns. 2) University of California Berkeley. For example, check out their recent "Spartan Virtual Choir" campaign they launched to celebrate the 100th anniversary of the school's fight song. They cross-promote with other social networks.

Promote 78

Promote Networking Campaign Contact 78

Partners in Excellence

JANUARY 26, 2018

In December, I launched my 2017/2018 Charity Water campaign. This campaign will bring total contributions, since I started, close to $60,000. Whenever I run this campaign, I have so many people reaching out to me, sharing their passions and the organizations they support with their time and money.

Transportation 54

Transportation Campaign Launch Promote 54

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off. 1 in the ranks.

Angle 78

Angle Campaign Gaming Networking 78

Cience

FEBRUARY 3, 2020

We help clients launch sequenced campaigns to targeted audiences in as little as 10 business days with dedicated SDR teams. We’re proud to be among the first 3 on Clutch’s list of top BPO companies in California — and we’re #1 on The Manifest’s list of top BPO companies ! We’re excited to continue working with this client!

Lead generation 52

Lead generation Technology Technology Appointment 52

Hubspot

NOVEMBER 7, 2016

They’re simple enough that even a lone marketer can incorporate them into their next campaign -- that’s why we love them. Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. For one thing, the launch messages tend to be simple and consumer-focused.

Follow-up 78

Follow-up Strategize Service Launch 78

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Gone are the days of advertising to everyone in San Francisco, California. Using “Bid Only” in Remarketing Display Campaigns. The Current State of PPC.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

MAY 1, 2018

And that was just one of the major announcements made in today's opening keynote at F8: Facebook's annual developer conference in San Jose, California. Facebook is launching "a new set of features around dating". Facebook for Dating, and 5 Key Takeaways From F8. Leading up to the Event. More on that here.).

Networking 78

Networking Launch Price Gaming 78

Martech

OCTOBER 23, 2023

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. The DOJ also suggested Google has the ability to influence ad prices through frequent “ad launches.” Google search ads ‘can’t be replaced’ (Oct.

Trust 97

Trust Objectives and Key Results Engineering Negotiate 97

Salesforce

MAY 13, 2024

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52

Legal Government Launch Finance 52

Hubspot

JULY 20, 2016

In California, two men were playing the new mobile sensation Pokemon Go. Its follower base is also growing rapidly as the brand continues to share…” says SmartInsights about the company’s campaign. Best Practices for Marketing Campaign Launch in a New Channel. To access more tips on Snapchat campaign launches, look here.

Retail 53

Retail Technology Technology Launch 53

Hubspot

JANUARY 11, 2016

Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Soon after its launch, Facebook CEO Mark Zuckerberg was compelled to write an open letter to users, apologizing for failing to build in proper privacy controls around the new News Feed features. Image Credit: Shareaholic.

Launch 53

Launch Campaign Follow-up Closing 53

SaaStr

JULY 28, 2021

I’m also a serial launch entrepreneur. For those of you that don’t know Southern California, that’s the movie business, Hollywood. Rather than focus so much on the raising of capital and sometimes, I won’t say anything political, but we have people that can’t stop campaigning.

Start-ups 116

Start-ups Gaming Up-sell Contract 116

Sales Hacker

SEPTEMBER 8, 2020

REGIE uses artificial intelligence to create entire outbound, inbound and even follow-up sales campaigns faster. We launched REGIE, our product, back in February, but we’re releasing the new and improved REGIE now. We built it and we launched it, and it’s a first-of-its-kind tool. The result? Go to go.regie.io

Meeting 80

Meeting Consult Start-ups Campaign 80