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IAB releases updated IAB Diligence Platform

Martech

The IAB points to a significant shift in liability that came with the California Privacy Protection Act (CPPA). This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way.

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The marketer’s guide to state data privacy laws

Martech

States with data privacy laws in effect STATE LAW WENT INTO EFFECT California California Consumer Privacy Act 1/1/2020 Virginia Virginia Consumer Data Protection Act 1/1/2023 Colorado Colorado Privacy Act 7/1/2023 Connecticut Connecticut Data Privacy Act 7/1/2023 Utah Utah Consumer Privacy Act 12/31/2023 California Consumer Privacy Act Businesses it (..)

Contract 138
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A roadmap to martech stack maturity

Martech

Efforts to mature a martech stack require far more than a technical focus; it is important to consider other factors, including contracts, ownership, organizational goals and others. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? What does it do?

Contract 125
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The CCPA for Sales and Marketing Leaders: Everything You Need to Know (California Consumer Protection Act)

Sales Hacker

Just one month after the GDPR took effect, the California Consumer Privacy Act (CCPA) was signed into law in June 2018, giving businesses only until January 1, 2020, to get their data protection and user privacy policies into shape — or pay the high price of negligence. Wait, what? The trick is to prepare well before the law takes effect.

Legal 60
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Doubling Down: Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures

SaaStr

That set him and team up so that when they came out of the sandbox with GPT-4 with their CoCounsel product, they were able to command contracts with an extra zero. She serves on the board of Skydeck, the University of California Berkeley incubator, and is a frequent lecturer at Stanford and Berkeley.

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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. The California Consumer Privacy Act (CCPA) introduced equivalent rights for California residents in 2018. residents to whom these rights apply. While some U.S.

Legal 96
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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce

For example, NFTs contain smart contracts that govern their use and can be set to execute at a certain point. A smart contract can dictate how long the asset must be held before it can be sold, how much it can be sold for, and what royalty the original creator retains on each sale. What drives success with NFTs in the Web3 world?