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How to conduct audience research for paid search

Search Engine Land

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Are 90% of your customers based in California?

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4 tips for navigating sensitive customer data

Martech

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customers 140
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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. If your legal counsel determines that any activities qualify as sharing or selling data, work with internal stakeholders to implement opt outs, including GPCs.

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Black Friday sales up nearly 12% from 2021

Search Engine Land

Shopify announced a record-setting Black Friday with sales of $3.36* billion from the start of Black Friday in New Zealand through the end of Black Friday in California. Peak sales per minute: $3.5 USD or $105.10 Peak sales per minute: $3.5 USD or $105.10

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The Seven (New) Habits of Successful Marketers in 2021

Heinz Marketing

Selling channels traditionally, getting in front of doing traditional sales calls has not come back. Now maybe that’s not that big a deal for those that have been selling remotely for a while, but we have a lot of manufacturing clients who are used to going and sitting in front of their prospects with a box of samples.

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The 17 Best Advertisements of All Time

Hubspot

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. California Milk Processor Board: Got Milk? Thanks to the California Milk Processor Board's "Got Milk?" It was a hit. You think I’m small?

Gambling 101
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And yet, as you’ve talked about all, look at what’s happening in California. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. People are buying and selling houses. I mean, it’s devastating. Jason Lemkin: Yeah.