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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right?

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Newsom vetoes pioneering AI safety legislation

Martech

Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. That industry accounts for almost 20% of the state’s gross regional product. That industry accounts for almost 20% of the state’s gross regional product.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. However, the cost can fluctuate widely from month to month. SaaS: Here, pricing is based on the usage of particular features.

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