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5 ways marketing and IT can work better together

Martech

A look at IT and marketing data’s relationship. Technology is developing exponentially. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Now couple this technology growth with the ever-changing face of marketing where technology is having a profound impact.

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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

Technographic Data – Includes analysis of web-based technology and apps installed, usually those on a website. When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity.

B2B 105
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Sales Pipeline Radio, Episode 224: Q & A with Eric Quanstrom @equanstrom

Heinz Marketing

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom.

Pipeline 133
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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 100
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And yet, as you’ve talked about all, look at what’s happening in California. I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. I mean, it’s devastating.

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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Then we’re going to talk a lot about the market in this conversation, because it’s relevant, because there’s a lot of players, right? This is a 20-year-old market, and then how did you really get traction? But how could you penetrate this old, dated market with this brand new company? Tiago Paiva: Yeah.

Launch 108
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Sales Pipeline Radio, Episode 204: Q & A with Laura Patterson @LauraVEM

Heinz Marketing

Matt: Well, you’re down in Southern California. One, is I am so grateful for all the technology that we have available today. I feel like I’m tethered to my chair and if I’m not careful, my hair is going to start growing into the chair. It may be a different way of doing marketing. Matt: Yeah.