article thumbnail

IAB Tech Lab expands Multi-State Privacy Agreement

Martech

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded.

Launch 125
article thumbnail

IAB releases updated IAB Diligence Platform

Martech

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The IAB points to a significant shift in liability that came with the California Privacy Protection Act (CPPA). Why we care.

Contract 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The march to CCPA compliance is a slow one

Martech

The California Privacy Rights Act (CPRA) expands on the California Consumer Privacy Act (CCPA) and went into effect at the beginning of 2023. California’s Attorney General Rob Bonta launched a Consumer Privacy Interactive Tool that allows consumers to easily send notice to non-compliant companies.

B2C 98
article thumbnail

The ethics of AI-powered marketing technology

Martech

The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Dig deeper : Marketing leaders, are you actually ready for AI?

article thumbnail

How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

article thumbnail

Twitter Launches Tailored Trends, Making Newsjacking Even Easier

Hubspot

Step aside, Facebook -- today's most notable news update is coming out of its northern California competitor. Twitter announced today in its official blog that it's begun rolling out Tailored Trends, which (as it sounds like) are trends tailored just for you.

Launch 75
article thumbnail

Sales Success Requires Asking: Today I'm Asking

Anthony Cole Training

Our book Resurrecting Anthony has been released and we have our official book launch tomorrow at Joseph Beth, here in Cincinnati. Im out in California and I will take the time to get a book and pray for Anthony! If you are close please come and bring a friend (in spite of the frigid weather). Fantastic way to share the moment.