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14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

Hubspot

We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. 14 Unusual Brand Promotions. When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people.

Promote 78
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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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Instacart to start serving ads on Good Food Holdings shopping carts

Search Engine Land

Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. New features. Store locations.

Retail 77
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Reason 1: A high CTR indicates an effective and relevant ad Since the launch of AdWords, Google has exalted click-through rate as a measurement of relevance , explaining: “A high CTR is a good indication that users find your ads and listings helpful and relevant.” For location-based businesses, this irrelevant traffic skews CTR data.

CTR 102
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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

“We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.), How Businesses Are Already Adapting.

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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

Since the launch of Universities Pages, hundreds of schools have created pages and communities around their schools. These posts are geared toward current students, and promoting on-campus activities and school spirit. 2) University of California, Berkeley. Strong career opportunities are important to your school''s community.

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The Secret to Creating Irresistible Marketing Offers

Hubspot

In March 2004, Google launched a private beta of their free email service, Gmail. Over the months following the launch of the beta program, Google began to roll out invitations to more and more users. The story of Gmail’s launch teaches us something important about getting more people saying “yes” to our offers.