How a small chain is going big with a retail media network
Martech
JULY 10, 2023
Retail media networks (RMNs) are bringing in big money for big companies. Dig deeper: How Home Depot and Kroger use RMN to improve shoppers’ ad experience So, “the small guys can play too,” said Tamara Pattison, chief data officer of The Save Mart Companies (TSMC), which operates over 200 grocery stores in California and Nevada.
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