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How a small chain is going big with a retail media network

Martech

Retail media networks (RMNs) are bringing in big money for big companies. Dig deeper: How Home Depot and Kroger use RMN to improve shoppers’ ad experience So, “the small guys can play too,” said Tamara Pattison, chief data officer of The Save Mart Companies (TSMC), which operates over 200 grocery stores in California and Nevada.

Retail 85
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2024 Predictions: Social media’s evolution

Martech

With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish.

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Working From Home

Partners in Excellence

Prior to the “Shelter In Place” rules in California (supplemented by common sense and good judgment), I normally work from my home office 3-5 days a month. Learn how to use the technology. Technology has always been important to my effectiveness, both working from a home office and as I travel. Stay connected!

Clients 157
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How marketers can create a CX that respects consumer privacy

Martech

The California Privacy Rights Act is legislation that is going to come into effect in 2023 — it further changes the way data is acquired by companies who want it,” Corugedo said. Combine identity resolution technology. Successful brands use these data management and IR technologies to power omnichannel experiences.

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What is call analytics and how does it deliver key insights to marketers?

Martech

When a consumer clicks through to a site from an online ad, DNI technology displays the phone number that’s unique to the specific search engine, webpage, keyword or another source. Vendors offer DNI by call source, online session or URL. AI-driven speech analytics.

Campaign 122
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Why Did Extreme Networks Stock Price Double in the Last 90 Days?

Heavy Hitter

I think I know why Extreme Networks stock has doubled in the last 90 days. You see, I had the privilege to present to the 800+ incredibly talented and motivated sales professionals at Extreme Networks last week. Along   I told this story to the Extreme Networks sales team about Joe Vitalone to emphasize the point.

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Customer Centricity And The Cloud

Partners in Excellence

I’m venturing into a little different area than what I normally write about, but I have a real passion for software and technology. A large number of our clients are technology companies—hardware, software, and services companies. It’s not about the technology. Over time, all of this became irrelevant.

Customers 116