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How Leilo is using technology to create a new category

Martech

In the kava community there is a great deal of attention placed on various strains of the plant that link back to the region where it was cultivated, not unlike the regional qualities in wine or the particular strains and varieties of cannabis, according to Morales. Leilo also served as the title sponsor for the Hey Stamford!

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How to map marketing science to the customer journey

Martech

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. Are your marketing efforts aligned with your customer’s goals?

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. In addition to its NYC headquarters, the company has offices in Sacramento, California and Australia.

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4 Things You Didn’t Know About Team USA Olympians (But Data Can Tell You)

Salesforce

Think California, Texas, or Florida – those three are the home states of more than one-third of Team USA. territory, American Samoa. NBCU will also use Salesforce technology to build amazing Olympic and Paralympic fan communities. Olympians come from as far north as Alaska and Maine. Salesforce powers Team USA fan communities.

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A new way to find the tech talent you need 

Martech

You don’t necessarily need to have a four-year computer science degree to be successful in technology,” says Crump. Louis, but couldn’t find the talent he needed and wound up going to California. It provides marginalized individuals with the advanced tech skills needed for a successful career.

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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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Arbitrage in Google’s Local Services Ads: What you need to know

Search Engine Land

To uncover this, a third party looked at licensing owners for California garage door companies. An affiliated entity is one with overlapping ownership identified through the California Contractors State License Board (CSLB). Spam would pop up in major states/metros, like California, New York, Florida, and Texas.

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