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Amazon apologizes after its AI advertising system makes costly error

Search Engine Land

Rob Robinson, a seller of advanced gaming computers, was the first to raise concerns after discovering he was being charged thousands of dollars to promote products in California, despite not selling in that region. He noticed that his sales dropped at the same time as the advertising problem. Amazon’s response.

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What California's New Data Privacy Act Means for Marketers

Hubspot

However, marketers get into murky (or even illegal) territory when they misuse the information their consumers have provided. Here, let's dive into what The California Consumer Privacy Act (CCPA) means for you as a marketer, and how it differs from GDPR. And What Does it Mean for the Marketing Industry? CCPA Requirements.

Legal 57
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Inc. Magazine Names CIENCE #106 Fastest-Growing Private Company in California

Cience

5000 Series: California list after attaining a two-year revenue growth of 215%. The list is the most prestigious ranking of the fastest-growing California-based private companies. 5000 Regional Series. 5000 Regional Series is ranked according to the percentage revenue growth when comparing 2016 to 2018. The 2020 Inc.

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How to map marketing science to the customer journey

Martech

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. They found that depleted serotonin levels correlated to choice deferral.

Customers 137
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How Leilo is using technology to create a new category

Martech

In the kava community there is a great deal of attention placed on various strains of the plant that link back to the region where it was cultivated, not unlike the regional qualities in wine or the particular strains and varieties of cannabis, according to Morales. Leilo also served as the title sponsor for the Hey Stamford!

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Connecting to Your “Why” with Chris Prangley

criteria for success

Chris is the Regional VP of Sales – West at a leading data security firm. Chris is based in Marina Del Ray, California. Chris is the Regional VP of Sales – West at a leading data security firm. This week's guest is Chris Prangley. We hope you enjoy this great conversation! Happy Monday, Let's Talk Sales listeners!

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Here are some of its more prevalent examples.

Price 87