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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

How to open a regional office. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. You had a chance to then go out and run a region, a set of offices, a set of regions. powered by Sounder. What is Lilt?

Territory 103
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What California's New Data Privacy Act Means for Marketers

Hubspot

However, marketers get into murky (or even illegal) territory when they misuse the information their consumers have provided. Here, let's dive into what The California Consumer Privacy Act (CCPA) means for you as a marketer, and how it differs from GDPR. And What Does it Mean for the Marketing Industry? CCPA Requirements.

Legal 57
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Amazon apologizes after its AI advertising system makes costly error

Search Engine Land

Rob Robinson, a seller of advanced gaming computers, was the first to raise concerns after discovering he was being charged thousands of dollars to promote products in California, despite not selling in that region. He noticed that his sales dropped at the same time as the advertising problem. Amazon’s response.

Territory 102
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Inc. Magazine Names CIENCE #106 Fastest-Growing Private Company in California

Cience

5000 Series: California list after attaining a two-year revenue growth of 215%. The list is the most prestigious ranking of the fastest-growing California-based private companies. 5000 Regional Series. 5000 Regional Series is ranked according to the percentage revenue growth when comparing 2016 to 2018. The 2020 Inc.

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Why we care about compliance in marketing

Martech

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did. Stateside, there has been more action.

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How to map marketing science to the customer journey

Martech

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. They found that depleted serotonin levels correlated to choice deferral.

Customers 132
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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living. Some sunshine could prevent burnout from your job in the city. Tucson, Arizona.

Gambling 130