Remove Campaign Remove Click Through Rate Remove High impact
article thumbnail

3 high-impact email automations you need to drive revenue

Martech

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. 60 or 90 days).

article thumbnail

MOPs Rundown: Maximize your resources during a time of peak capacity

Martech

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year. Summarize your accomplishments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

First off, in advertising, it’s common wisdom that repetition is a variable by which you can predict the success of a campaign. Clearly there are nuances here; it’s not always the case that the effectiveness of a campaign increases linearly with each additional exposure (it’s almost never that case, actually). Image Source.

article thumbnail

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. 10) Personalized emails improve click-through rates by 14%, and conversion rates by 10%.

article thumbnail

How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

MarketingSherpa has also put together a list of award-winning email marketing campaigns , including best email opt-in, best email newsletter, best welcome letter and more. It is easy to retrieve information about open rates and click-throughs, but seeing how an email send results in leads is what often poses a challenge.

article thumbnail

How to Automate Apps with Workflows & Integrations

ConversionXL

For example, a high open and click-through-rate on your emails suggests that your messaging resonates. This could include recording that behavior in a CRM or performing a specific action, such as sending an email or adding a contact to a new ad campaign. How engaged they are with your marketing. Conclusion.

CRM 143
article thumbnail

The Straightforward Guide to the Google Display Network

Hubspot

Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. That makes the user intent different than when an ad appears at the top of a Google results page for a high-intent search phrase. Select the right devices.