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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

The ebook has been climbing the charts this week on Amazon.com, and Romney's team was hoping to "generate social buzz around the former Massachusetts governor's ebook" in anticipation of the debate.". Romney's campaign has also been experimenting with other forms of social media engagement, and the team plans to continue to do so.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Within your AdWords campaign, run a Search Query Report for the past few months.

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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

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