ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Hubspot

JANUARY 14, 2019

As the second largest search engine, it's imperative for your brand to use YouTube strategically to showcase your videos far and wide. Your Website or Campaign Landing Pages. Email Campaigns. Video Distribution Checklist. One of the first spots you'll want to upload to is YouTube.

Click Through Rate 77

Click Through Rate Promote Campaign Engineering 77

Hubspot

DECEMBER 7, 2010

The conference, which takes place in January, will offer advanced training workshops and tons of networking opportunities with marketing thought leaders. To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Among the speakers this year are Sue Coakley with Yahoo!,

Strategize 61

Strategize A/B testing Click Through Rate High impact 61

Lead Fuze

SEPTEMBER 2, 2023

For instance, knowing whether a lead is just beginning research (Information Qualified Lead) or ready for purchase (Sales Qualified Lead) enables crafting messages accordingly, resulting in more effective outreach campaigns. Struggling with lead generation?

Objectives and Key Results 52

Objectives and Key Results Lead generation SQL Sales 52

Lead Fuze

JANUARY 2, 2024

This part is crucial: Get specific about who sees what campaign by using demographics, behaviors or even which coffee shop they frequent on Tuesdays if that’s relevant for some reason (hey, we all have our quirks). That’s where automation steps in, working as your tireless networking buddy. Simple – split-test it.

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]?

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

AUGUST 25, 2011

But successful email list development and strategy can make the difference between campaign successes or failures. Among these include sweepstakes, contests, or other viral campaigns. This tactic will greatly expand the reach of your campaign. Have you found success through sweepstakes? I know what you’re thinking.

Click Through Rate 58

Click Through Rate Campaign Networking Promote 58

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. When this happens, the PPC campaign doesn’t get the credit because there’s simply no way to track it. For more ways to use Value Track parameters, click here.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

JANUARY 3, 2012

Focus your email send around one particular offer, and create optimized emails that motivate readers to click on your offer, convert, and share it with their networks using social sharing buttons within the email. As we mentioned earlier, you'll want to align the offer with campaign's trigger.

Lead generation 70

Lead generation Real Estate Promote Click Through Rate 70

Hubspot

JANUARY 19, 2012

That's why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance. This shows how many clicks you received from an ad with social context (i.e. CTR (Click-Through Rate). You should have the data to make such strategic decisions.

CTR 74

CTR Click Through Rate Lead generation Strategize 74

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. This targeted approach can lead to improved ad relevance, increased click-through rates and enhanced conversion rates.

Appointment 121

Appointment Campaign Strategize Click Through Rate 121

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. They are highly engaging and effective for storytelling and brand awareness campaigns. You’re in the right place!

Objectives and Key Results 105

Objectives and Key Results Healthcare Campaign Lead generation 105

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. LinkedIn is often the top choice for B2B marketers, as it’s a professional network with over 700 million users. What is the key to making your email campaigns stand out? You’ve created awesome content, but now what? But let’s be real.

B2B 125

B2B X-functional Pitch Click Through Rate 125

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Reputation.

Campaign 121

Campaign Click Through Rate Launch Networking 121

Lead Fuze

NOVEMBER 17, 2023

Now imagine if you had an intelligent teammate who could anticipate your opponent’s moves and strategize accordingly – welcome to the world of AI marketing. Important Lesson: also drives growth by providing insights that help to create more targeted and effective marketing campaigns. It’s a real game-changer.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

Search Engine Land

JUNE 10, 2024

While the challenges of gated content are real, there are strategic approaches that can help attract traffic to your site and through your conversion funnel. Landing pages Strategically crafting blog posts and dedicated landing pages can significantly boost the visibility of your gated content and drive conversions.

Engineering 88

Engineering Follow-up Non-Profits Strategize 88

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Sales Pop!

SEPTEMBER 21, 2022

These tools also have dashboards that help you create an account, save and download your files, set privacy, and share your files with team members and networks. However, to properly understand how your email campaigns are working, you’ll need the help of an email marketing tool. Campaign Monitor. Sendinblue. Constant Contact.

Non-Profits 52

Non-Profits UX Click Through Rate B2C 52

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. Triggered emails can have a 152% increase in click through rates compared to ordinary emails.

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

Lead Fuze

MAY 27, 2023

In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals. Analyze location data: Understanding where potential clients are located allows for better targeting through localized ad campaigns.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

The 5% Institute

JULY 5, 2023

They facilitate networking and serve as a reminder for potential clients. With a well-crafted and strategically implemented sales collateral strategy , businesses can effectively engage their prospects, address their pain points, and ultimately drive sales success. Can sales collateral be used in digital marketing campaigns?

Sales 52

Sales Objection handling Click Through Rate Lead generation 52

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Create win-back campaigns for churned customers. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. What has changed is how important video has become on every platform and channel.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Change one variable at a time.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. A/B testing is a split test that helps you determine what version of a campaign performs best. Image source: Facebook. CTR optimization.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

JULY 11, 2014

Here is a short list of resources you should read through during your first week. We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Send a re-engagement campaign. Get creative!

Campaign 78

Campaign Contact Follow-up Start-ups 78