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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 121
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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. They’re looking to see if your company is trustworthy… or if your products/services fit their needs. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically.

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How to make the most of GA4 for SEO

Search Engine Land

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Google or Bing) and see how well these campaigns are performing.

CTR 124
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3 high-impact email automations you need to drive revenue

Martech

Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Here is the recommended content for a welcome series: Product introductions that clearly explain key features. Send 2448 hours after Email 1. 60 or 90 days).

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? But don’t stop at the subject line!

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How to build interactive applications with generative AI

Martech

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

CTR 131