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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. As a result of pivoting to Facebook, One Door has seen more engagement with their campaign ads.

Campaign 117
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How to create high-performing email campaigns

Martech

The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount. Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. What made this email stand out?

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Second quarter saw slowing ad spend on most platforms

Martech

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

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Microsoft rolls out new AI tool that generates instant banner ads

Search Engine Land

Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Retail Media Creative Studio enables advertisers to generate banner ad creatives in seconds simply by inputting a product’s URL. Why we care. How it works. Automated optimization. Highlights.

Retail 108
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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing?

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Google Ads rolls out Demand Gen to all customers globally

Search Engine Land

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year. Product feeds for retailers. Why we care.

Customers 127