Search Engine Land

OCTOBER 1, 2024

Creating a roadmap is one of the most impactful initiatives we undertake for our clients. Even in a single-channel campaign with creative, bidding/targeting and lift tests to measure incrementality, there can be several owners. Roadmaps are always important, but they become absolutely critical with more campaign complexity.

Clients 91

Clients CTR Campaign Presentation 91

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Just one question: which campaign will help your business generate leads? That’s what we’ll do here! Final Thoughts.

Lead generation 258

Lead generation Campaign Referrals Niche 258

Iannarino

SEPTEMBER 17, 2022

In the sales world of the past, you would have made a single cold call to a prospective client. Most of the time, you failed to acquire the meeting, but occasionally, some nice person would agree to your request. Having been told no by the rest of your contacts, you'd look for another contact in another company.

Cold Call 263

Cold Call Campaign Contact Meeting 263

Martech

SEPTEMBER 5, 2024

For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients. The vendors included both Obility clients and non-clients. Too many B2B SaaS vendors are trying to run the same campaign over and over.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. First, he had created bait (free teeth cleaning) that would attract his dream client (me).

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Number of client engagements with PIA. time that I can spend on more meaningful client work). Post-PIA survey results determining client satisfaction with the tool.

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic.

B2B 132

B2B Campaign Represent Presentation 132

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Martech

JULY 22, 2024

“We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? Then, the result of this campaign is not good. However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Typically not.

Campaign 117

Campaign Manufacturing Technique Presentation 117

Martech

OCTOBER 21, 2024

I thought this issue had been resolved long ago, but with several new clients, it has resurfaced as a top priority. Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Eventually, the client became dissatisfied and wanted to switch agencies.

GTM 123

GTM Contract Clients Campaign 123

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. PR professionals know how to overcome language barriers and tailor messages to different cultures, creating campaigns that connect with local audiences.

Territory 129

Territory Contact Pitch Cross-sell 129

Martech

OCTOBER 8, 2024

Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there. Holistic testing looks at all of the factors that go into optimizing an email campaign.

A/B testing 126

A/B testing Drivers/motivators Campaign Clients 126

Heinz Marketing

JULY 19, 2024

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. Different Types of Agencies: Marketing Agencies : Specialize in creating and executing marketing campaigns.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Iannarino

JULY 9, 2021

Naturally, each one got defensive: “my mom is nothing like that,” “her clients love her,” and “she has great relationships with her clients” were common refrains. However, my sales jobs have consistently been what is now called “full-cycle,” meaning that I made calls, booked appointments, and met with the prospective clients myself.

Intrinsic 337

Intrinsic Sales Cold Call Technique 337

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on. Processing.

CTR 90

CTR Campaign Launch Represent 90

Sales Pop!

MAY 20, 2024

But if you want your business to grow, you need to keep your customers and clients interested in your products or services. While attracting new customers and clients is necessary to continue growing, engaging your existing audience will truly help your business thrive. Why Customize Sales Campaigns?

Campaign 130

Campaign Customers Click Through Rate Appointment 130

Martech

JULY 30, 2024

Consider how you drive quality to provide client satisfaction. Introducing specialist skills can enhance quality, bringing higher expertise to delight clients with innovation or unexpected ways. For example, your team or agency is growing and taking on a variety of projects, from simple, low-cost ones to complex, high-cost campaigns.

Profit margin 115

Profit margin Niche Strategize Clients 115

Martech

JANUARY 7, 2025

The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. Atlas can answer complex client questions using multistep reasoning.

Launch 123

Launch Represent Engineering CRM 123

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. In the U.S., RSC onboarding.

Customers 106

Customers Campaign Launch Networking 106

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. Here are 10 key takeaways from their session.

Campaign 101

Campaign Lead generation CRM B2B 101

Martech

AUGUST 22, 2024

MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization. Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns.

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Search Engine Land

AUGUST 12, 2024

Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC career, you might develop biases that limit your ability to tailor your approach to each client’s unique needs. This article will break down: Major biases a strategist might have.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. This helps our team make informed decisions quickly, ensuring that our clients remain competitive and agile.

B2B 109

B2B Clients Technology Technology 109

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Dig deeper: How to ensure influencers help your SEO campaigns 4. Still, this is worth repeating – especially since new clients often focus only on impressions, clicks and rankings: Great SEO is about business impact, not just engagement.

Real Estate 98

Real Estate Trust Campaign Clients 98

Martech

AUGUST 9, 2024

What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing campaigns and messaging.

Technology 111

Technology Technology Clients Campaign 111

Martech

MARCH 12, 2025

Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Leading U.S.

Strategic partnership 109

Strategic partnership Strategize Finance B2B 109

Search Engine Land

AUGUST 20, 2024

Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” Instead of checklist SEO, use the SEO Eisenhower grid The SEO Impact Eisenhower grid is something our agency developed to prioritize client SEO tactics and efforts based on their expected difficulty and impact. Business email address Sign me up!

High impact 91

High impact Clients Campaign Start-ups 91

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Unfortunately, there’s a massive out-of-home (OOH) awareness campaign happening at the same time.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program.

Promote 117

Promote Clients Service Consult 117

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. ” Keep it short: Limit to 50 characters to prevent cutoffs in most email clients.

Campaign 115

Campaign A/B testing Sports Retail 115

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

FEBRUARY 14, 2024

Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle. Manual CPC Manual cost-per-click (CPC) bidding is not really a place that I believe most campaigns want to stay, but it has two clear uses. See terms.

Campaign 124

Campaign Objectives and Key Results Profit margin Lead generation 124