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Google extends deadline for Hotel Ads commission bidding sunset

Search Engine Land

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Plan for reconciliation of any outstanding commissions.

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Instead, you pay them commissions based on the sale. Lead generation is a critical part of growing a business.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team. Salaries and commissions for the sales team. Promotional events and campaigns. Other related costs: Any additional costs that contribute to customer acquisition, such as software tools, training, and events. Marketing software and tools.

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Google will sunset commission bid strategies for hotel ads

Search Engine Land

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care.

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Google under investigation in Italy over user consent practices

Search Engine Land

If Google is forced to change its consent practices, it could limit the data available for ad targeting, potentially reducing the effectiveness of campaigns. This investigation by Italy’s regulator appears to address concerns not yet covered by the European Commission’s ongoing DMA probe into Google. Why we care.

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9 Strategies For Successful SaaS Email Marketing Campaigns

ClickFunnels

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Influencers.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Automated campaigns: Triggered emails based on user behavior (e.g., Partnerships: Collaborating with affiliates who promote your products or services in exchange for a commission. Commission rates: The percentage of each sale paid to affiliates. Dig deeper: What is social media marketing? What does email marketing include?