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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Automated campaigns: Triggered emails based on user behavior (e.g., Partnerships: Collaborating with affiliates who promote your products or services in exchange for a commission. Processing.

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Brand Protection: The complete guide by Adthena

Search Engine Land

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. This way, they essentially steal commissions unrightfully. This eats away at your budget and reduces the effectiveness of your campaigns. What is brand protection? Your brand deserves to be in control.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

This opens up the opportunity for commission-based partnerships in the future.”. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. The important thing is that marketers are learning as much as they can when executing campaigns using QR codes.

Campaign 101
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network.

Campaign 101
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. When this happens, the PPC campaign doesn’t get the credit because there’s simply no way to track it. You don’t want to optimize for CTR or conversion rate.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

And yet, over 90% of marketers surveyed in a study commissioned by AdRoll said remarketing is as effective or more effective than email, search, and other display campaigns. Depending on how targeted you get with your audience lists and campaign types, remarketing can make a huge difference in your conversion rates.

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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

Some places to look: Demographic data from ad campaigns User journeys and interests are constantly evolving. Potential KPIs: customer acquisition cost (CAC), abandonment rate by page Retention: Reengagement campaigns Question: How do I entice my customers to keep coming back? Commission-based incentives from affiliate links.

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