Sales Hacker

MAY 6, 2021

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C 122

B2C Pipeline SQL Strategize 122

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. In 2013, management consultancy McKinsey & Company estimated that Amazon generated 35% of its revenue from its on-site and email product recommendations.

Cross-sell 120

Cross-sell Retail Referrals Education 120

ConversionXL

OCTOBER 20, 2016

This is an important question, and as Conversion Consultant Jeremy Smith mentioned in a blog post , the definition itself is self-referential: “pleasant, friendly, and easy to like.”. Dr. Rob Balon told me a story about one of his consulting clients, a very high tech firm with a complicated technical product. How can we measure it?

Contact 115

Contact Consult Referrals Management Consulting 115

Salesforce

JUNE 29, 2022

There is no value in having to press “send” on every email, campaign, or social-media post you create. HR systems can automate a wide range of tasks, from job application processing, response tracking and interview scheduling to job offers, onboarding and offboarding, payroll management, and benefits administration.

Product 98

Product Strategize Drivers/motivators Customer Relationship Management 98

Hubspot

AUGUST 3, 2010

More than one management consultant has pointed out that this stuff is really obvious. Move and learn quickly: within weeks, have a plan; within a couple months, you should have first “signs of life” from lead gen campaigns; and within 4-6 months, a nicely humming lead generation engine. They’re right.

Start-ups 77

Start-ups Solidworks E-commerce Construction 77

Search Engine Land

MARCH 8, 2023

Make daily annotations of every change deployed, new campaigns launched, new landing pages implemented, and more. Positive or not-so-positive, they prefer to see a strategy’s impact on revenue targets and how your work as an SEO agency/consultant will contribute to their objectives. SUBSCRIBE See terms.

Objectives and Key Results 83

Objectives and Key Results CTR Consult Presentation 83

Sales Hacker

OCTOBER 30, 2018

Brooke Bachesta is a SaaS sales professional with experience as an individual contributor, people manager and process builder. Before joining Outreach, she worked as a sales operations consultant at a woman-owned voluntary benefits firm. Cindy Littlefield – Senior Consultant at Bridge Group | Officer AA-ISP.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. More importantly, how do you use it strategically to get more out of your inbound marketing campaigns? It was one bullet point. A yes or no question.

Customers 70

Customers Management Consulting Follow-up Prospecting 70

Hubspot

DECEMBER 9, 2011

Participating in group discussions can help you grow your company's reach, but if you join a group with employees mostly working in IT and you're trying to sell a product to management consultants, you'll be wasting precious time you could have spent elsewhere. You could then use those insights to inform your other marketing efforts.

Finance 77

Finance Management Consulting Lead generation Consult 77

Eliminate Your Competition

DECEMBER 6, 2020

Each week, these individual salespeople present the status of their territories to their managers. If you have joined this case study in mid-campaign, we encourage you to go back to the opening video where the description of the challenge is laid out. This type of software replaces management consultants.

Territory 52

Territory Sports Manufacturing Retail 52

Hubspot

AUGUST 5, 2014

My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. I focused on getting a job in either management consulting or investment banking. Rand Fishkin. Founder, Moz.

Consult 78

Consult Start-ups Non-Profits Education 78

Heinz Marketing

JULY 30, 2018

million dollars or whatever on this particular campaign. That was kind of imbibed into my DNA and as I went through my journey of management consulting, I finally then landed into software marketing and I felt that this is it. I always, even early in my life, I did some theater and I always loved his concept of storytelling.

Pipeline 45

Pipeline Mechanical Engineering Cross-sell B2C 45

Veloxy

FEBRUARY 15, 2022

As a leader in field sales consultation and software, we’re here to give you and future reps the ultimate guide for success. Today’s field salesperson has responded by evolving their reputation from a door-to-door salesman to a value-added consultant. You can create templated email campaigns for each of the aforementioned alert types.

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

SaaStr

JUNE 4, 2019

Worked as an AE and then a sales manager. Decided to go to business school, did that for a little bit and then came out in management consulting, a company. One of my favorite stories, well, I think you met this talk was Coors, the beer brand went into Spain and they took their campaign.

Customers 92

Customers Price Launch Growth 92

Salesforce

DECEMBER 8, 2021

Air Force to management consulting; from Delta Air Lines to Tableau. You don’t need cookies to gather data on your own campaigns and make smart decisions about how they can scale. It’s time for an ad tracking and third-party cookie reset. I don’t have your typical chief marketing officer background.

Customers 98

Customers Retail Sports Launch 98

Sales Hacker

MARCH 2, 2020

Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.”. Sales Management. Combo Prospecting. Simplified.: Mike Weinberg.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Martech

OCTOBER 24, 2024

This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies. The toll of overwork Twenty years ago, I was a management consultant working long days with weekly travel.

Appointment 114

Appointment Management Consulting Presentation Consult 114

Sales Hacker

FEBRUARY 25, 2025

With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully. But Katrina has also created award winning integrated campaigns through data storytelling. And then, uh, putting it out in the market would be a beautiful campaign. I like that one.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84